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How a Fabric Care Brand Reinvented Itself
While respected, it lacked an emotional connection with consumers.

Hotspex
Jul 32 min read


Does Your Brand Own Its Space — Or Is It Getting Lost in the Noise?
In a world where thousands of brands are screaming for attention, the ones that win aren’t louder — they’re clearer.

Hotspex
May 272 min read


Brand Singularity: RBC Royal Bank of Canada
RBC Didn’t Just Survive Disruption—They Redefined What a Bank Could Be.

Hotspex
May 142 min read


Your Packaging Isn’t Just a Box — It’s a Brand Moment
Your pack has a job to do. And “looking nice on a shelf” isn’t it.

Hotspex
May 132 min read


Your Brand Might Be Losing Relevance
You can be known, bought, and still be losing long term relevance because familiarity isn’t preference.

Hotspex
May 61 min read


In a digital world, has physical purchase at shelf become less relevant? The answer is NO.
If your product isn’t standing out, it’s not selling. Simple as that.

Hotspex
Apr 222 min read


Duracell vs. Energizer: How One Legal Slip Cost a Brand Its Most Powerful Asset
What happens when a brand forgets to protect its most iconic asset? It loses it—forever.

Hotspex
Apr 112 min read


Your Brand’s Communication Is Either Cutting Through the Noise—Or Getting Drowned Out.
Consumers face a daily overload of messages—only a few brands stand out, while most go unnoticed.

Hotspex
Apr 32 min read


Coherency vs. Consistency: Are You Building a Brand That Stands Out or Blends In?
Think your brand is strong just because it’s consistent? Think again.

Hotspex
Apr 32 min read


Simulated Market Test: A leading multivitamin brand
How a Leading Multivitamin Brand Optimized Every Touchpoint Before Launching

Hotspex
Mar 241 min read


POS Asset Evaluation: A category leader in men’s grooming
Turning Shoppers into Buyers—Before They Even Touch the Product.

Hotspex
Mar 242 min read


Shelf Optimization: A Global CPG Giant & Grocery Chain
They Didn’t Just Optimize the Shelf—They Took Over the Entire Aisle.

Hotspex
Mar 231 min read


Packaging Evaluation: Sprite
Sprite Didn’t Just Refresh Its Look—It Redefined Brand Presence.

Hotspex
Mar 231 min read


Communication Strategy: A Popular Video Platform
Cracking the Creator Code: How We Helped Brands Win the Influencer Game

Hotspex
Mar 231 min read


Distinctive Brand Assets: A Leading Grain & Fruit Bar
How a Top-Selling To-Go Cereal Bar Brand Reclaimed Its Shelf Power

Hotspex
Mar 231 min read


Brand Health: Molson Canadian
How Molson Canadian Stopped the Bleed & Took Back Market Share

Hotspex
Mar 231 min read


Brand Positioning: Toronto's Hospital for Sick Children
How SickKids Ditched Sympathy & Became a Fundraising Powerhouse

Hotspex
Mar 231 min read
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