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Duracell vs. Energizer: How One Legal Slip Cost a Brand Its Most Powerful Asset
What happens when a brand forgets to protect its most iconic asset? It loses it—forever.
Hotspex
Apr 112 min read
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Your Brand’s Communication Is Either Cutting Through the Noise—Or Getting Drowned Out.
Consumers face a daily overload of messages—only a few brands stand out, while most go unnoticed.
Hotspex
Apr 32 min read
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Coherency vs. Consistency: Are You Building a Brand That Stands Out or Blends In?
Think your brand is strong just because it’s consistent? Think again.
Hotspex
Apr 32 min read
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Simulated Market Test: A leading multivitamin brand
How a Leading Multivitamin Brand Optimized Every Touchpoint Before Launching
Hotspex
Mar 241 min read
14
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POS Asset Evaluation: A category leader in men’s grooming
Turning Shoppers into Buyers—Before They Even Touch the Product.
Hotspex
Mar 242 min read
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Shelf Optimization: A Global CPG Giant & Grocery Chain
They Didn’t Just Optimize the Shelf—They Took Over the Entire Aisle.
Hotspex
Mar 231 min read
17
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Packaging Evaluation: Sprite
Sprite Didn’t Just Refresh Its Look—It Redefined Brand Presence.
Hotspex
Mar 231 min read
28
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Communication Strategy: A Popular Video Platform
Cracking the Creator Code: How We Helped Brands Win the Influencer Game
Hotspex
Mar 231 min read
17
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Distinctive Brand Assets: A Leading Grain & Fruit Bar
How a Top-Selling To-Go Cereal Bar Brand Reclaimed Its Shelf Power
Hotspex
Mar 231 min read
12
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Brand Health: Molson Canadian
How Molson Canadian Stopped the Bleed & Took Back Market Share
Hotspex
Mar 231 min read
23
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Brand Positioning: Toronto's Hospital for Sick Children
How SickKids Ditched Sympathy & Became a Fundraising Powerhouse
Hotspex
Mar 231 min read
26
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