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CASE STUDIES

Brand Singularity™ in Action

Discover how our Brand Singularity™ approach has transformed businesses across industries

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Brand Singularity: RBC Royal Bank of Canada

RBC Didn’t Just Survive Disruption—They Redefined What a Bank Could Be.

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Simulated Market Test: A leading multivitamin brand

How a Leading Multivitamin Brand Optimized Every Touchpoint Before Launching

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POS Asset Evaluation: A category leader in men’s grooming

Turning Shoppers into Buyers—Before They Even Touch the Product.

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Shelf Optimization: A Global CPG Giant & Grocery Chain

They Didn’t Just Optimize the Shelf—They Took Over the Entire Aisle.

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Packaging Evaluation: Sprite

Sprite Didn’t Just Refresh Its Look—It Redefined Brand Presence.

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Communication Strategy: A Popular Video Platform

Cracking the Creator Code: How We Helped Brands Win the Influencer Game

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Distinctive Brand Assets: A Leading Grain & Fruit Bar

How a Top-Selling To-Go Cereal Bar Brand Reclaimed Its Shelf Power

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Brand Health: Molson Canadian

How Molson Canadian Stopped the Bleed & Took Back Market Share

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Brand Positioning: Toronto's Hospital for Sick Children

How SickKids Ditched Sympathy & Became a Fundraising Powerhouse

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Take the first step towards
Brand Singularity™

Ready to unlock your brand's full potential? Typical outcomes: +8 pts aided recall and +5-23% incremental revenue when coherence scores move from “average” to “strong.”¹ ⁵

Our team of brand-intelligence experts is here to help you build a stronger, more cohesive brand. 

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