Virtual Buying Studio
From virtual shelves to real results
Our approach allows brands to test packaging in a true-to-life virtual shopping environment, simulating the retail experience to measure visibility, distinctiveness, and purchase behavior.
Why it matters: almost 70% of purchase decisions happen right at the shelf—get that moment wrong, and media spending leaks away.¹
Through behavioral tracking and in-context observation, we analyze how shoppers navigate shelves, recognize brands, and make decisions. By replicating the real shopping experience, our solution ensures that brands optimize mental and physical availability before launching into market.
Typical wins our clients see after a VBS sprint:
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+15% sales growth when a new pack is validated and optimized in virtual shelf tests.²
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35% more units sold when products secure eye-level placement identified via VBS heat-maps.³
Ready to turn virtual insights into real-world sales?
Talk to our Shelf & POS specialists about running a Virtual Buying Studio sprint before your next reset.
References
[1] Zappi Blog, 3 Reasons You Need a Virtual Shelf Test, 2024 – >70% of purchase decisions are made at point-of-sale. Zappi
[2] Tobii x Stratégir case study, Eye-Tracking Study of Package Design, 2023 – optimized pack delivered 15% sales growth. Tobii
[3] Jagdeep Singh, Consumer Insights: The Secret to Optimal Shelf Placement, LinkedIn article, 2025 – eye-level placement drives 35% higher sales. LinkedIn
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Brand Singularity™
Ready to unlock your brand's full potential? Typical outcomes: +8 pts aided recall and +5-23% incremental revenue when coherence scores move from “average” to “strong.”¹ ⁵
Our team of brand-intelligence experts is here to help you build a stronger, more cohesive brand.