BLOG
Insights & Perspectives: The Hotspex Blog
Our blog features the latest thinking on emotional brand connections, consumer behavior, and practical applications of our Brand Singularity™ philosophy.

Your Packaging Isn’t Just a Box — It’s a Brand Moment
Your pack has a job to do. And “looking nice on a shelf” isn’t it.

Your Brand Might Be Losing Relevance
You can be known, bought, and still be losing long term relevance because familiarity isn’t preference.

In a digital world, has physical purchase at shelf become less relevant? The answer is NO.
If your product isn’t standing out, it’s not selling. Simple as that.

Duracell vs. Energizer: How One Legal Slip Cost a Brand Its Most Powerful Asset
What happens when a brand forgets to protect its most iconic asset? It loses it—forever.

Your Brand’s Communication Is Either Cutting Through the Noise—Or Getting Drowned Out.
Consumers face a daily overload of messages—only a few brands stand out, while most go unnoticed.
contact us
Take the first step towards
Brand Singularity™
Ready to unlock your brand's full potential? Typical outcomes: +8 pts aided recall and +5-23% incremental revenue when coherence scores move from “average” to “strong.”¹ ⁵
Our team of brand-intelligence experts is here to help you build a stronger, more cohesive brand.