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Insights & Perspectives: The Hotspex Blog
Our blog features the latest thinking on emotional brand connections, consumer behavior, and practical applications of our Brand Singularity™ philosophy.
Your Packaging Isn’t Just a Box — It’s a Brand Moment
Your pack has a job to do. And “looking nice on a shelf” isn’t it.
Your Brand Might Be Losing Relevance
You can be known, bought, and still be losing long term relevance because familiarity isn’t preference.
In a digital world, has physical purchase at shelf become less relevant? The answer is NO.
If your product isn’t standing out, it’s not selling. Simple as that.
Duracell vs. Energizer: How One Legal Slip Cost a Brand Its Most Powerful Asset
What happens when a brand forgets to protect its most iconic asset? It loses it—forever.
Your Brand’s Communication Is Either Cutting Through the Noise—Or Getting Drowned Out.
Consumers face a daily overload of messages—only a few brands stand out, while most go unnoticed.
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