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Insights & Perspectives: The Hotspex Blog

Our blog features the latest thinking on emotional brand connections, consumer behavior, and practical applications of our Brand Singularity™ philosophy.

Your Packaging Isn’t Just a Box — It’s a Brand Moment

Your pack has a job to do. And “looking nice on a shelf” isn’t it.

Your Brand Might Be Losing Relevance

You can be known, bought, and still be losing long term relevance because familiarity isn’t preference.

In a digital world, has physical purchase at shelf become less relevant? The answer is NO.

If your product isn’t standing out, it’s not selling. Simple as that.

Duracell vs. Energizer: How One Legal Slip Cost a Brand Its Most Powerful Asset

What happens when a brand forgets to protect its most iconic asset? It loses it—forever.

Your Brand’s Communication Is Either Cutting Through the Noise—Or Getting Drowned Out.

Consumers face a daily overload of messages—only a few brands stand out, while most go unnoticed.

Coherency vs. Consistency: Are You Building a Brand That Stands Out or Blends In?

Think your brand is strong just because it’s consistent? Think again.

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