Make Your Brand Instantly Recognizable in a Fragmented World
See what the marketing world saw at Cannes 🏆— We reveal how Brand Singularity™ turns fragmented brands into unified growth engines.
Why does this talk matter?
Fragmentation is accelerating across media, commerce, and AI. When a brand’s “red thread” frays, mental availability and revenue slip away. Brands that present one coherent story across channels deliver +23% more revenue and recoup +5-23% incremental sales as coherence improves from “average” to “strong”.
Key Reveal
The Cost of Fragmentation
The Red Thread Framework
Corny’s Turn-Around
Role of Insights
What You’ll Learn in 3 Minutes
Hidden P&L impact when campaigns splinter.
A simple blueprint to align strategy, pack, comms, media & commerce around one memory code.
How a multi-market snack brand moved from siloed KPIs to aligned impact and unlocked new growth.
Why insights teams must orchestrate, not just report.
Inside the Cannes Case Study
Hotspex invented the Brand Singularity™ system so you can identify fragmentation early, weave a stronger red thread, and compound growth.
Sharpen Focus. Grow Faster.
Your turn
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Ready for a low-lift, high-impact diagnostic? Book a free Singularity Snapshot—our team maps your brand’s coherence against 30+ touch-points and benchmarks it versus category leaders.
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Prefer to DIY? Grab the full Cannes deck and share it with your team.
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Just curious? Hit play and feel the Cannes energy for yourself.