Shelf Optimization
Optimize Your Path to Purchase
At Hotspex, our Shelf Optimization service is designed to enhance your brand's performance by ensuring optimal product placement and presentation at the point of sale. We recognize that the retail shelf is a critical touchpoint where consumers make purchasing decisions.
Methodology
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Uses 3D virtual shopping simulations to test different shelf arrangements
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Applies the SSB model to measure visibility and navigation
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Conducts A/B testing across multiple retailers
Deliverables
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Shelf performance reports analyzing visibility and conversion rates
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Consumer navigation maps
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Strategic recommendations for optimal product placement
Strengths
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Realistic purchase simulations for precise consumer behavior insights
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Data-driven optimization ensuring shelf changes improve sales
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Flexible application across retailers and categories
Cases
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Take the first step towards
Brand Singularity™
Ready to unlock your brand's full potential? Typical outcomes: +8 pts aided recall and +5-23% incremental revenue when coherence scores move from “average” to “strong.”¹ ⁵
Our team of brand-intelligence experts is here to help you build a stronger, more cohesive brand.