POS Asset Evaluation
Make Every Touchpoint Count
At Hotspex, our POS Asset Evaluation service is designed to help brands optimize their point-of-sale materials to effectively capture consumer attention and drive purchase decisions. We understand that the retail environment is a critical touchpoint where consumers make final purchasing choices.
Methodology
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Uses virtual shopping simulations to assess POS material impact
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Conducts A/B testing of messaging and placement
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Integrates pre-store priming analysis
Deliverables
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Detailed POSM impact reports identifying highest conversion messages and placements
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Engagement and recall analysis
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Strategic recommendations for in-store communication
Strengths
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Realistic purchase simulations without in-store testing
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Optimized messaging strategies
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Consumer segmentation analysis distinguishing between shopper types
Cases
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Take the first step towards
Brand Singularity™
Ready to unlock your brand's full potential? Typical outcomes: +8 pts aided recall and +5-23% incremental revenue when coherence scores move from “average” to “strong.”¹ ⁵
Our team of brand-intelligence experts is here to help you build a stronger, more cohesive brand.