Packaging Evaluation
Design Decisions Backed by Data
At Hotspex, our Packaging Evaluation service is designed to help brands optimize their packaging by understanding consumer behavior and preferences. We employ a combination of behavioral science and advanced research methodologies to assess how packaging influences purchasing decisions.
Methodology
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Uses a 3D virtual shopping environment to replicate real consumer behavior
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Applies the 'See Select Buy' (SSB) model
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Utilizes eye-tracking navigation analysis and brand perception mapping
Deliverables
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Performance reports on visibility, findability, and purchase impact
Strengths
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Realistic shopping simulations providing accurate consumer insights
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Comprehensive packaging analysis from visual impact to purchase behavior
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Flexible application across categories
Cases
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Take the first step towards
Brand Singularity™
Ready to unlock your brand's full potential? Typical outcomes: +8 pts aided recall and +5-23% incremental revenue when coherence scores move from “average” to “strong.”¹ ⁵
Our team of brand-intelligence experts is here to help you build a stronger, more cohesive brand.