Lyda Forero-Rubio

Brand Experience Lead

Lyda brings creativity and meticulous attention to detail to her role as Director of Brand Strategy. With experience across diverse industries including retail, telecommunications, automotive, CPG, and non-profit organizations, Lyda helps clients navigate the complexities of brand building in fragmented markets. She specializes in applying Hotspex's Human Motivation Map to identify the emotional territories where brands can establish meaningful connections with consumers. Lyda's strategic insights help brands maintain their "red thread" of consistency while adapting to different contexts and situations.