Anik Karimjee

President

As President of Hotspex North America, Anik leads the commercial and strategic operations of one of Canada's most distinctive market research and consumer insights businesses, from P&L ownership and client leadership to the evolution of the company's research capabilities, including the integration of AI-enabled methodologies that are reshaping how brands understand consumers. With over 30 years of experience spanning market research, strategic planning, and brand advertising, Anik brings a perspective that is rare in the industry: he has worked on the agency side, the research side, and the client side, and understands how great insights change business decisions rather than simply inform them. Earlier in his career, he was part of the teams behind some of the most consequential brand launches of the last two decades, including the Xbox launch, Dove's Campaign for Real Beauty, and Smirnoff Ice. At Hotspex, Anik is focused on building a North American research business that earns a seat at the executive table, one that combines methodological rigour with commercial instinct and delivers insights that drive real growth for clients. Outside of work, he brings the same intensity to competitive sailing and adventure travel.