By Alexis Vermeulen (Hero Group) & Gera Nevolovich (Hotspex)

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Discover how Corny, a leading European snack brand, moved from fragmented efforts to a unified identity, building emotional memory and driving consistent growth.

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This case explores:

• How insights teams can move from reporting to orchestrating

• What it takes to align markets around a single brand story

• The power of Brand Singularity to unlock long-term impact

 

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