We’re so proud to have had our Senior Vice President Michael Dorr deliver an insightful presentation on disruption in the market research industry at the 2016 MRIA Annual Conference last week in Montréal. Thank you to the MRIA for being such gracious hosts and thank you to everyone who attended our session on the disruptions that our industry is facing.
View Michael Dorr’s Presentation “Danger Ahead… or is it Opportunity?”
If you have any questions, or would like to discuss the challenges and changes facing market research in 2016 and beyond you can contact Michael Dorr at Michael.Dorr@hotspex.com, or on Twitter @MichaelJDorr.
Or to discover how your brand can grow in 2016 and beyond contact Hotspex
Hotspex on LinkedIn
Authors: Michael Dorr
Coca-Cola makes its biggest gamble since New Coke
By now you have heard about Coca-Cola’s big bet on a global packaging change to reinforce its ‘One Brand’ strategy. Hotspex evaluated Coca-Cola and Pepsi brand assets among 1,800 US consumers and interviewed CPG experts for perspective.
How do you exude authenticity, while at the same time selling $2.5 billion worth of product a year? This is the question Anheuser-Busch InBev is hoping to answer this spring with the rebrand of Budweiser and Bud Light.
Let’s take an in depth look into the rebranding of an American icon.
Whether you believe the market research industry is going to be ‘Uberified’ or not, innovation is critical to our future.
Contribute to the state of our craft by sharing your opinion on the most innovative research companies, while learning about the newest methodologies while you’re at it.
CLICK HERE to participate in the GRIT innovation survey and receive your copy of the output report.
ARF Study on Diversifying Media Spend
What if we told you that you could increase your advertising ROI by 19%? According to a recent article in Advertising Age which analyzed findings that the Advertising Research Foundation (ARF) released at its Re!Think 2016 conference, all you need to do is increase your advertising channels from one platform to two.
Hotspex shares cutting edge research on how brand assets and brand identity accelerate brand growth at the 2016 European Insights Innovation Exchange (IIeX) in Amsterdam
Our SVP of Research, Luke Austin, and CEO, Shane Skillen, had the honor of running a brand building workshop in Amsterdam at this year’s Insight Innovation Exchange (IIeX), hosted by GreenBook. With the 2 key themes of the event being – ‘Getting Future Focused’ and ‘Delivering on the Promise’, Hotspex presented some in-depth insights about how brands can evolve and grow into the future, while ensuring that they stay relentlessly consistent to their purpose and promise.
If you weren’t able to make it to our workshop in Amsterdam this past week, no worries, we’re pleased to bring you up to speed…