A little bit about us

#15 on the list of most innovative global
research companies

We partner with our clients to pilot and deploy innovative new solutions to uncover insight that drives growth and long-term brand equity.

15 of the top 20 global advertisers work with

Global organizations use our platform because it allows them to harness insights to create growth, but also ensure that every touch point is consistently reinforcing their brand promise.

17 years, 25 countries,60 HotStaff

We’ve come a long way in our 17 year history. We are now helping brands crack growth challenges in over 25 countries. We have 60+ amazing members of our Hotspex family, but you’ll learn more about them in our People section.

Our Platform

Growth through Segmenting & Targeting

How do I create segments that go beyond traditional needs states by identifying functional and emotional drivers of behaviour and ensure that my organization understands these consumer segments in their activation?

Growth through Brand Strategy

What are the functional, emotional, and personality attributes that will optimize my brand’s growth in a globally scalable way? How can I align my brand architecture and brand assets to support optimal growth?

Growth through Remarkable Ideas and Brand Activation

How do I identify and prioritize new consumer and communication targets, product innovations, and in-store activations earlier in the creative process to save non-productive marketing dollars and get these ideas into market sooner?


Growth of Brand Equity through Relentless Consistent Touch Points

How can we align all of our internal stakeholders and external agencies to consistent brand execution across omni-channel touch points, so that we build brand equity while growing our business?

Tell us about your challenge

What makes us different

  1. We help you empathize with your consumer on a much deeper level.
  2. We can dissect your brand and its assets to really understand what is driving or inhibiting growth.
  3. We help you earlier in the creative or design process to improve and fast track remarkable ideas.
  4. We engage your internal stakeholders and external agencies on learning journeys that go beyond testing and validation.
  5. We help you, your marketers, and your agencies ensure that every new idea or touch point is consistently executed against your brand promise.

Depth. Granularity. Specificity. Sensitivity…

Smart Decisions. Grow your Business. Build Long-Term Brand Equity.

Need to find out how to turn your brand around?

Changing your packaging? Have you identified your iconic assets?

What if you could identify remarkable ideas well before production?

Who's thinking long-term for your brand?

Tell us about your challenge


"I really think what you do with emotion is unique. Other companies say they measure emotions, but they only touch on it. They don’t have a deep understanding of emotions and what to do about it like Hotspex does."

Insights Director, Leading Global CPG company

The Team

We call our family of 60+ amazing people our HotStaff.

We asked our HotStaff for the top 3 reasons they work here:

  1. You get to work with TOP global brand and work on really cool projects
  2. Incredible opportunity to grow and develop – we work hard
  3. We are a family and we have lots of fun (in a kind of nerdy way)
Aron Galonsky

Aron Galonsky

Managing Director, USA
Joe Spencer

Joe Spencer

AVP, Innovation & Research Solutions
Luke Austin

Luke Austin

SVP Research, North America
Shane Skillen

Shane Skillen

Ashley Robson

Ashley Robson

VP, Research
Jonathan La Greca

Jonathan La Greca

VP Strategic Growth & Innovation
Michael Dorr

Michael Dorr

SVP, Research
Eduardo Infante

Eduardo Infante

VP Research, Mexico & Latin America
Kamala Allsop

Kamala Allsop

Toby Pilling

Toby Pilling

VP, technology
Gera Nevolovich

Gera Nevolovich

SVP Growth, Sales & Marketing
Kristina Dadswell

Kristina Dadswell

VP, Research
Robert Laufer

Robert Laufer

SVP, Research
Average # of cups of coffee our staff consumes a day
Projected # of studies we'll deliver this year
# of countries we've conducted studies for this year
# of years Hotspex has been around!

Recent News

“See more of our thought leadership…”



MRS Impact 2017: Conference Recap

Author: Michael Dorr, Sr. Vice President

Spring was in the air in London last week (in very stark contrast to the stormy/winter weather we’ve had in Toronto) and that feeling of rebirth and optimism was very present at the Market Research Society’s annual conference: Impact 2017.

The conference’s provocative tagline Are you Future Fit? asks an important question for market research professionals, our clients, and consumers in general.  The topic of future proofing is especially topical, given our industry’s poor track record in 2016 at predicting outcomes.

Some constructive solutions for more accurate foresight were presented…

  • Continuous / agile research: avoid the 1-time “testing” mentality
  • Prototyping of ideas helps take a concept to a possible reality
  • Foresight is not always a consumer-led process (i.e. secondary research, experts and trends may be the right way to lead your future proofing initiative)

More broadly speaking, one topic at MRS Impact this year really inspired me: Gender Equality. And how better to demonstrate this than have half of all this year’s conference speakers be women (kudos MRS!).  The topic of inclusivity was woven throughout the conference and I wanted to share with you some of my observations…

Read More

Seeing is Not Believing

Why companies are using online pack testing

Physical eye tracking at shelf, as measured by laser technology, has been the long-standing measure of success in packaging design research. A Hotspex study set out to determine whether our Eyespex™ online attention tracking tool is comparable to laser eye tracking. We discovered that online testing is as effective as laser and, in the process, we uncovered a disruptive truth.


Read More

Welcoming Dr. Dan Young, Ph.D.

We are very proud to welcome Dr. Dan Young as our new Chief Behavioral Scientist.

A Ph.D. Cognitive Psychologist and Market Research scientist with 30 years of behavioral science expertise at Procter & Gamble, Dan will be joining us to expand our capabilities in applying cognitive and social psychology, and neuroscience, to important client business questions and brand challenges.

Dan has spent most of his career applying organizational capability to brand strategy, product development, design, and communications.

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Hotspex Strengthens US presence with appointment of MD

Aron Galonsky has been hired as Managing Director of US business.

Aron’s role includes oversight of the US business, thought leadership, and the sustained development and strengthening of product and service offerings.  He brings a wealth of experience to the organization, having held research and consulting leadership roles most recently at Interbrand, Harris Interactive and TNS prior to that.

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It’s 3 a.m., do you know what your Distinctive Brand Assets are?

Can you identify some of these brands? Why are some of them so easy to recognize? What emotions do you feel when you recognize them?

What is a Distinctive Brand Asset?

Distinctive Brand Assets are consistent sensory & semantic cues that make it easier for consumers to identify your brand and recall the associations related to it.

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Congratulations Constellation Brands Canada!

Bù is a new and exciting wine that just launched in the Quebec market.

The Constellation Brands Canada team leveraged a key insight – a sommelier’s recommendation can give a brand credibility while providing wine drinkers peace-of-mind that they’re choosing the right wine!   Bù was developed in partnership with a well-regarded Quebec sommelier Jessica Harnois (whose signature you can see on the label).  She will be curating this line of wines from a variety of regions from around the world.

Read More

Contact Us

  •  To contact us at our North America Head Office:
    40 Eglinton Ave. East, Suite 801
    Toronto , Ontario M4P 3A2 Canada
  • Main: +1.416.487.5439
    Toll Free: 1.855.586.6531

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