A little bit about us

#15 on the list of most innovative global
research companies

We partner with our clients to pilot and deploy innovative new solutions to uncover insight that drives growth and long-term brand equity.

15 of the top 20 global advertisers work with

Global organizations use our platform because it allows them to harness insights to create growth, but also ensure that every touch point is consistently reinforcing their brand promise.

17 years, 25 countries,60 HotStaff

We’ve come a long way in our 17 year history. We are now helping brands crack growth challenges in over 25 countries. We have 60+ amazing members of our Hotspex family, but you’ll learn more about them in our People section.

Our Platform

Growth through Segmenting & Targeting

How do I create segments that go beyond traditional needs states by identifying functional and emotional drivers of behaviour and ensure that my organization understands these consumer segments in their activation?

Growth through Brand Strategy

What are the functional, emotional, and personality attributes that will optimize my brand’s growth in a globally scalable way? How can I align my brand architecture and brand assets to support optimal growth?

Growth through Remarkable Ideas and Brand Activation

How do I identify and prioritize new consumer and communication targets, product innovations, and in-store activations earlier in the creative process to save non-productive marketing dollars and get these ideas into market sooner?


Growth of Brand Equity through Relentless Consistent Touch Points

How can we align all of our internal stakeholders and external agencies to consistent brand execution across omni-channel touch points, so that we build brand equity while growing our business?

Tell us about your challenge

What makes us different

  1. We help you empathize with your consumer on a much deeper level.
  2. We can dissect your brand and its assets to really understand what is driving or inhibiting growth.
  3. We help you earlier in the creative or design process to improve and fast track remarkable ideas.
  4. We engage your internal stakeholders and external agencies on learning journeys that go beyond testing and validation.
  5. We help you, your marketers, and your agencies ensure that every new idea or touch point is consistently executed against your brand promise.

Depth. Granularity. Specificity. Sensitivity…

Smart Decisions. Grow your Business. Build Long-Term Brand Equity.

Need to find out how to turn your brand around?

Changing your packaging? Have you identified your iconic assets?

What if you could identify remarkable ideas well before production?

Who's thinking long-term for your brand?

Tell us about your challenge


"I really think what you do with emotion is unique. Other companies say they measure emotions, but they only touch on it. They don’t have a deep understanding of emotions and what to do about it like Hotspex does."

Insights Director, Leading Global CPG company

The Team

We call our family of 60+ amazing people our HotStaff.

We asked our HotStaff for the top 3 reasons they work here:

  1. You get to work with TOP global brand and work on really cool projects
  2. Incredible opportunity to grow and develop – we work hard
  3. We are a family and we have lots of fun (in a kind of nerdy way)
Alexandra Frankel

Alexandra Frankel

VP, Cognitive Media Targeting
Joe Spencer

Joe Spencer

VP Innovation & Research Solutions
Luke Austin

Luke Austin

SVP Research, North America
Robert Laufer

Robert Laufer

SVP Research
Aron Galonsky

Aron Galonsky

Managing Director, USA
Jonathan La Greca

Jonathan La Greca

VP Strategic Growth & Innovation
Shane Skillen

Shane Skillen

Ashley Robson

Ashley Robson

VP Research
Kamala Allsop

Kamala Allsop

Michael Dorr

Michael Dorr

SVP Research
Gera Nevolovich

Gera Nevolovich

SVP Growth, Sales & Marketing
Kristina Dadswell

Kristina Dadswell

VP Research
Toby Pilling

Toby Pilling

VP Technology
Average # of cups of coffee our staff consumes a day
Projected # of studies we'll deliver this year
# of countries we've conducted studies for this year
# of years Hotspex has been around!

Recent News

“See more of our thought leadership…”



Hotspex is among the top global most innovative insights companies for the 4th year in a row!

Thank you to everyone for participating in this year’s Greenbook Research Industry Trends (GRIT) survey and voting Hotspex among the Top 20 global most innovative insights consultancies for the fourth year in a row!

We are very proud to have doubled the number of votes we received in 2016, helping us rise to #16 in the face of fiercely increased competition and continued disruption. In fact, there were over 2000 unique companies mentioned in the 2017 survey, and several new entrants cracked this year’s Top 50 most innovative insights companies list.

Read More

EUROPE BOUND! Hotspex Strengthens Presence in Europe

Michael Dorr has been appointed Managing Director of Hotspex’s UK business.

Earlier this year, Aron Galonsky was hired to focus on growth in the US market. 2017 is an exciting year for Hotspex, focused on expanding its global footprint. Now, starting July 2017, Michael Dorr will be spearheading Hotspex’s UK expansion. Michael will be responsible for building the Hotspex UK business, establishing an office and further building the Hotspex brand in the UK and Europe.

We have identified the UK as a strategic market for Hotspex – we already have an impressive breadth of clients in the UK.  Plus being in the UK means we can better serve our global clients based throughout Europe.” says Shane Skillen, CEO.  “I can’t think of anyone better than Michael to take on this venture. He has a track record of growth and leadership at Hotspex that is very inspiring. Last year Michael joined the Hotspex Executive Team and has made significant contributions that are driving the company’s strategy for 2017 and beyond.”

Read More

NEW Lunch and Learn! Winning at the First Moment of Truth

Hotspex is happy to announce its new lunch and learn designed to help marketers and insights professionals apply the latest behavioral and marketing sciences and a store-back mentality to win at the First Moment of Truth (FMOT). We will share cases and examples of how we’ve helped global brands grow their base businesses by understanding the ‘Feel, Do, Think’ paradigm shift of shopper-based design.

Read More



Hotspex is proud to be one of Cascades’ insights & innovation partners on the launch of an exciting and brand-new line of bathroom tissue and paper towels: Cascades Fluff & Tuff™.  

This new line of paper products will gradually replace the current set of Cascades products.  The new packaging represents a bold and exciting change for the Cascades brand (see right).

Getting the package design right was critical to the restaging of the Cascades paper products.  The Cascades Fluff & TuffTM packaging design was built and optimized through a series of consumer studies, each revealing powerful insights to continuously improve the design. The end-result is a bright, vibrant pack that commands attention at-shelf, communicates the company’s core values and disrupts consumers’ habitual shopping behaviours.

Congratulations Cascades – we are truly proud to partner with you on this exciting new launch!

See Cascades’ new television campaign here: Cascades Fluff™, The softest of the family!

For more about Hotspex, click here.



Hotspex est l’un des fiers partenaires de Cascades – idées et innovation – lors du lancement d’une toute nouvelle gamme prometteuse de papiers hygiéniques et essuie-tout : Cascades Fluff & TuffMC

Cette nouvelle gamme de produits de papier remplacera graduellement la gamme actuelle de produits Cascades. Le nouveau conditionnement des produits représente un changement audacieux et prometteur pour la marque Cascades (voir à droite).

Choisir le bon design d’emballage était essentiel avant la remise en marché des produits de papier Cascades. Le design d’emballage des produits Cascades Fluff & TuffMC a été défini et optimisé à partir d’une série d’études auprès des consommateurs, chacune d’elles donnant un nouvel éclairage puissant qui a permis d’améliorer le design en continu.  Le résultat final est un emballage éclatant et dynamique qui attire l’attention sur les rayons, communique les valeurs-clés de l’entreprise et bouleverse les comportements d’achat habituels des consommateurs.

Félicitations Cascades – nous sommes véritablement fiers d’être associés au lancement de cette nouvelle aventure passionnante !

Voir la nouvelle campagne de publicité télévisée de Cascades ici : Cascades FluffMC, le plus doux de la famille !

Pour en savoir plus sur Hotspex, cliquez ici.

Contact Us

  •  To contact us at our North America Head Office:
    40 Eglinton Ave. East, Suite 801
    Toronto , Ontario M4P 3A2 Canada
  • Main: +1.416.487.5439
    Toll Free: 1.855.586.6531

Your Name (required)

Your Email (required)

Your Phone Number


Your Message