Hear our take on the key themes of the conference.
A little bit about us
We want consumer insights teams to be the heroes of their organizations. We can help you crack your brand building challenges by helping you understand and apply proprietary human and consumer motivation insight.
#15 on the list of most innovative global
We partner with our clients to pilot and deploy innovative new solutions to uncover insight that drives growth and long-term brand equity.
15 of the top 20 global advertisers work withHotspex
Global organizations use our platform because it allows them to harness insights to create growth, but also ensure that every touch point is consistently reinforcing their brand promise.
15 years, 30 countries,
We’ve come a long way in our 15 year history. We are now helping brands crack growth challenges in over 30 countries. We have 60+ amazing members of our Hotspex family, but you’ll learn more about them in our People section.
Our consumer motivation measurement platform is validated globally in 23 countries with thousands of hours of desk research and over 1 million consumer interviews. It is predictive with a 0.92 correlation between consumers’ intended and actual behaviour.
Growth through Segmenting & Targeting
How do I create segments that go beyond traditional needs states by identifying functional and emotional drivers of behaviour and ensure that my organization understands these consumer segments in their activation?
Growth through Brand Strategy
What are the functional, emotional, and personality attributes that will optimize my brand’s growth in a globally scalable way? How can I align my brand architecture and brand assets to support optimal growth?
Growth through Remarkable Ideas and Brand Activation
How do I identify and prioritize new consumer and communication targets, product innovations, and in-store activations earlier in the creative process to save non-productive marketing dollars and get these ideas into market sooner?
Build Brand Equity through Relentless Consistent Touch Points
How can we align all of our internal stakeholders and external agencies to consistent brand execution across omni-channel touch points, so that we build brand equity while growing our business?
I really think what you do with emotion is unique. Other companies say they measure emotions, but they only touch on it. They don’t have a deep understanding of emotions and what to do about it like Hotspex does.
Insights Director, Leading Global CPG Company
What sets Hotspex apart, and has yielded great insights, are their emotional discovery tools. They give us a competitive edge.
VP Marketing, Leading Beverages company
This is awesome! We will use this as the foundational underpinning to intentionally push the brand forward.
Brand Managing Director,
I was pleased with the overall learning and appreciate the value the methodology provides versus what we used to do with another supplier. The cost, timing, and quality of results are all a big improvement for me.
Global Category Manager,
Hotspex research tools are disruptive capabilities that have the potential to change the way marketers understand the consumer-brand relationship.
Design Director, Global Tier1 CPG Brand
We have debated how to bring this brand character to life at this multifunctional team meeting for several years and thanks to your methodology, this is the first time we have been able to get aligned and move forward with action. Hotspex map is our unified theory of brand which creates consistency across all touch points.
Marketing Director, Tier 1 CPG Company
Wow! The findings are awesome and very helpful! I wouldn’t change a thing in the deck. It was literally one of the best I’ve seen from a supplier partner in my career!”
Consumer Insights Manager, Global Brand
We call our family of 60+ amazing people our HotStaff.
We asked our HotStaff for the top 3 reasons they work here:
- You get to work with TOP global brand and work on really cool projects
- Incredible opportunity to grow and develop – we work hard
- We are a family and we have lots of fun (in a kind of nerdy way)
We are currently looking to fill the following positions:
Ashley RobsonAVP, Research
Do not give up, the beginning is always the hardest
Ashley has been with Hotspex since 2010. Her 8 years in research has been focused on quantitative packaging, concept, and shelf testing and brand positioning for major CPG companies. Prior to her career in research, Ashley was a Financial Advisor and a Manager of Customer Service at TD Canada Trust. Ashley has a Bachelors of Business Administration degree from Wilfred Laurier University, and she completed the Research Analyst post-graduate program at Georgian College.
In her spare time, Ashley loves nothing more than spend time with friends and family – relaxing, laughing, and making memories.
Jonathan La Greca
VP Strategic Growth & Innovation
Jonathan La GrecaVP Strategic Growth & Innovation
Life is magic.
BioJonathan has been building pipelines of new product innovations for our clients, while also building Hotspex’s internal marketing and business development expertise. He has 15 years of experience ideating, developing, and activating brands across 5 different industries, including both client and agency side. He joined us after 6 years at Canada’s largest oil company, Suncor, where he was last a Global Marketing Manager. Jonathan received the gold medal for highest graduating GPA during his MBA from Schulich. He’s an innovator and brand builder by day, but is a mindfulness meditation and boot camp instructor by night.
Michael DorrSVP, Research
"I have no special talents. I am only passionately curious."Albert Einstein
Michael has spent 15 years within the research & analytics profession, working at large
institutions such Loyalty One and Transcontinental to boutique research consulting firms.
The common thread across his experiences has been deriving consumer insights through
analytics; with skills spanning qualitative & quantitative research, data mining, web
analytics and financial modeling. Industries of keen interest and specialty are grocery
retail, CPG, pharma and wine & spirits. Michael holds an MBA (with a focus on marketing
and research) from the Rotman School of Management, University of Toronto and a
Bachelor of Mathematics from the University of Waterloo.
VP Research, Mexico & Latin America
Eduardo InfanteVP Research, Mexico & Latin America
BioWe are equally proud that Eduardo has decided to join our team to help us grow our Mexico and Latin America region. Eduardo has expertise in a wide array of industries and his expertise is conducting quant and qual research throughout the LatAm region and North America, primarily in cities with large Hispanic communities. He eventually founded his own qualitative market research company which operated for several years in the Hispanic market in the USA, covering multiple product categories. He was appointed Director of the Technology Commercialization Office, as well as a Research Professor in Universidad Panamericana in Mexico. Eduardo has an MBA from Tecnológico de Monterrey and has completed market research programs at the Wharton School of Business and Michigan State.
Kamala's involvement in the marketing research and advertising industries spans a number of years and achievements. Kamala brings her accomplished skills to her role as Senior Vice President and focuses them on achieving results for our clients. In a career spanning 20 years, she has held senior positions at Decima, Maritz Research, ABM and Ipsos-ASI. Most recently, as a VP at Ipsos-ASI, Kamala was responsible for managing large-scale advertising tracking and brand equity projects. Kamala has worked extensively in the packaged goods, financial services, telecom and alcoholic beverages sectors for several key Canadian, U.S. and global companies. Her focus is on establishing long-term partnerships with her clients and fully understanding their businesses in order to deliver truly actionable insights.
Robert LauferSVP, Research
Listen with the intent to understand not the intent to reply
Robert has 15 years of experience in market research. Robert currently serves as Senior Vice President, Client Services and previously headed our Analytix Department that conducts all multivariate data analysis for Hotspex. Robert has also served as Dean of Hotspex University, the formal training program for all Hotspex staff. Robert graduated Beta Gamma Sigma, top 10%, at the undergraduate level majoring in marketing, with a minor in international business and ranked first in his MBA graduating class at Concordia University John Molson School of Business. Robert is our product champion for MarketSpex, our foundational brand strategy solution and has conducted over 50 of them.
When he is not studying brands, Robert is an avid photographer, blogger, and automotive enthusiast.
SVP Growth, Sales & Marketing
Gera NevolovichSVP Growth, Sales & Marketing
Gera joined Hotspex in its “early days” and has played a pivotal role in productizing and establishing Hotspex research technology and tools as preferred solutions for Packaging Design, Concept Optimization and Brand Strategy Research at Fortune 100 CPG companies. Gera is responsible for the growth of our company through long-term partnerships with our strategic customers and is a voice of next generation Insights and Innovation practices as a conference presenter and organizer with American Marketing Association, Insights Innovation Exchange and Marketing Research & Intelligence Association.
Kristina DadswellVP, Research
Kristina has spent the past 5+ years working with Hotspex on a variety of research – brand positioning to package, concept and ad testing (among others). Before joining Hotspex in January 2010, Kristina spent four years at Ipsos Reid where she worked in both the Toronto and Vancouver offices. Throughout her 12+ years in research Kristina has managed projects across a number of sectors, including consumer packaged goods, retail, higher education, non-profit organizations, food and beverage, telecommunications, media and health. Kristina’s educational background includes a BA, Honors in Sociology from Queen’s University in Kingston, Ontario, Canada and she has completed the Research Analyst Post Graduate program at Georgian College.
"surround yourself with great people and great things will happen"
In May of 2000, Shane founded Hotspex with the vision of using the Internet to involve consumers from around the world in designing and developing new products and services for the world's leading companies. He is a key member of the New Product Development Team and is always looking for new ways to use technology to facilitate innovation. Shane has a business degree from the Richard Ivey School of Business with a specialization in Marketing and Entrepreneurialism. In 2005, Marketing magazine recognized Shane in their annual list of Ones to Watch: Marketing's Next Generation. He was recognised as a young entrepreneur that has had a significant impact on the marketing community.
Shane is very grateful for his Cabrina and three young boys Ryder, Chase and Bodie. He is passionate about skiing, snowboarding, mountain climbing, road/mountain biking and golf.
AVP, Innovation & Research Solutions
Joe SpencerAVP, Innovation & Research Solutions
Joe joined Hotspex in February 2011 and has progressed through multiple departments to become the Associate Vice President of Innovation and Research Solutions. His focus is to continually innovate and add new capabilities to the Hotspex toolkit. Joe’s career includes forays into information technology, statistical modelling, academia, and consulting. These varied paths share his core strength: problem solving through data. By combining skills from each of these disciplines he is able to create the tools and methodologies needed to create insight from all of the data available in today’s world.
In his spare time Joe is an avid reader and enjoys lazy weekends with friends.
SVP Research, North America
Luke AustinSVP Research, North America
“Be quick to listen, slow to speak….”
Luke’s almost 20 year career in marketing research has covered virtually every sector including automotive, beverage, financial services, packaged goods, not-for-profit, retail and food services in the areas of strategy, new concept development, target definition & segmentation, pricing, positioning, brand equity, communications development, customer satisfaction and retention. Luke is a rare breed of professional in that he is proficient in both qualitative and quantitative methods, enabling him to bring the best approaches to client work.
Nothing thrills Luke more than being with family, from ice hockey and equestrian arenas, to board games on Friday nights, to hosting social gatherings at the home.
Toby PillingVP, technology
"Our virtues and our failings are inseparable, like force and matter. When they separate, man is no more." Nikola Tesla
Toby has over 18 years of development and consulting experience and is proficient in multiple programming languages and technologies from the architecture, development, implementation and management perspective.
He is an advertising veteran who enjoyed many years guiding agency and client through complex digital marketing initiatives, leading large projects for clients such as Mars, Energizer/Playtex, Research in Motion, Government of Ontario, AIM Trimark, Procter & Gamble, Eli Lilly, GSK, Unilever and Whitehall-Robins.
Since moving into Market Research, Toby has focused his creative technology skills on augmenting the Hotspex IP in the areas of data visualization and streamlined data collection. His most recent projects include EAT (a syndicated consumption diary aimed at food manufacturers and retailers), KYZ (our data visualization and delivery portal) and an enhanced, cloud-based version of our QCard software.
Toby was the President and Fundraising Chair of his children’s community-run day care centre and is a volunteer leader with Scouts Canada. He spends a lot of his ‘spare’ time arranging fundraising events and activities on behalf of the organizations and keeps active with scuba diving, squash, & cycling.
WELCOMING Luke Austin to our dynamic leadership team
Let`s work together on your next awesome project!
- To contact us at our North America Head Office:
40 Eglinton Ave. East, Suite 801
Toronto , Ontario M4P 3A2 Canada
- Main: +1.416.487.5439
Toll Free: 1.855.586.6531