Coca-Cola makes its biggest gamble since New Coke
By now you have heard about Coca-Cola’s big bet on a global packaging change to reinforce its ‘One Brand’ strategy. Hotspex evaluated Coca-Cola and Pepsi brand assets among 1,800 US consumers and interviewed CPG experts for perspective.
How do you exude authenticity, while at the same time selling $2.5 billion worth of product a year? This is the question Anheuser-Busch InBev is hoping to answer this spring with the rebrand of Budweiser and Bud Light.
Let’s take an in depth look into the rebranding of an American icon.
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ARF Study on Diversifying Media Spend
What if we told you that you could increase your advertising ROI by 19%? According to a recent article in Advertising Age which analyzed findings that the Advertising Research Foundation (ARF) released at its Re!Think 2016 conference, all you need to do is increase your advertising channels from one platform to two.
Hotspex shares cutting edge research on how brand assets and brand identity accelerate brand growth at the 2016 European Insights Innovation Exchange (IIeX) in Amsterdam
Our SVP of Research, Luke Austin, and CEO, Shane Skillen, had the honor of running a brand building workshop in Amsterdam at this year’s Insight Innovation Exchange (IIeX), hosted by GreenBook. With the 2 key themes of the event being – ‘Getting Future Focused’ and ‘Delivering on the Promise’, Hotspex presented some in-depth insights about how brands can evolve and grow into the future, while ensuring that they stay relentlessly consistent to their purpose and promise.
If you weren’t able to make it to our workshop in Amsterdam this past week, no worries, we’re pleased to bring you up to speed…
The end of a chapter of one of “The Most Interesting Marketing Campaigns in the World”
Bless you, sir this world was never interesting enough for you.
As Dos Equis ejects its iconic pitch man into the stratosphere bound for Mars, the rest of us tragically uninteresting people are left behind wondering why?
Why replace the world’s most interesting pitch man? Perhaps a better question is how?