Very Fast – Food Advertising

Could you launch a creative idea into market in 4 days or less?

Unless you are a marketing nerd, or happen to be driving through rural France, you may have missed a very agile and enjoyable marketing tactic.

McDonald’s, breaking a long standing non-aggressive stance, decided to humorously deride its somewhat more tongue in cheek competitor Burger King with the following billboard that highlighted the easily accessible nature of McDrive roadside amenities relative to Burger King’s drive-through.

McDonald's Direction Billboard

McDonald’s Direction Billboard

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