Meet our senior leadership team. Interested in learning more about our company culture or possible opportunities to work with us? Email us at firstname.lastname@example.org
“Surround yourself with great people and great things will happen.”
Shane and his team of brand builders are on a mission to become the world’s most innovative and impactful brand builders. They are working with 9 of the top 10 global advertisers in over 25 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend.
Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. The impact is that brands have more success driving consumer behaviors, while building consistent mental availability of their brand’s assets and cues.
Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.
SVP Research, North America
Luke AustinSVP Research, North America
“Be quick to listen, slow to speak….”
Luke’s almost 20 year career in marketing research has covered virtually every sector including automotive, beverage, financial services, packaged goods, not-for-profit, retail and food services in the areas of strategy, new concept development, target definition & segmentation, pricing, positioning, brand equity, communications development, customer satisfaction and retention. Luke is a rare breed of professional in that he is proficient in both qualitative and quantitative methods, enabling him to bring the best approaches to client work.
Nothing thrills Luke more than being with family, from ice hockey and equestrian arenas, to board games on Friday nights, to hosting social gatherings at the home.
Lyda Forero-RubioAVP Research
“In any given moment, we have two options: to step forward into growth, or to step back into safety” – Abraham Maslow
BioLyda joined Hotspex in 2011 and since then she has advanced through multiple research roles from Research Analyst to AVP. Throughout these years she has worked on variety of research including foundational brand positioning research, concept, shelf and packaging testing across a number of industries, counting retail, CPG, non-profit organizations, telecommunications and financial services among others. Lyda’s academic background includes a BA in Psychology from the National University of Colombia, coursework completed of Master’s in Education, Languages and Media of University of San Martin, (Buenos Aires, Argentina) and she is also a graduate of the Research Analyst Post-Graduate Program at Georgian College (Ontario, CA)
Jonathan La Greca
VP Strategic Growth & Innovation
Jonathan La GrecaVP Strategic Growth & Innovation
“Life is magic.”
BioJonathan leads strategic growth and brand building at Hotspex, which includes taking a leading role helping our global clients accelerate brand growth. He has 15 years of experience ideating, developing, and activating brands across 5 different industries, including both client and agency side. He joined us after 6 years at Canada’s largest oil company, Suncor, where he was a Global Marketing Manager. Jonathan received the gold medal for highest graduating GPA during his MBA at the Schulich School of Business and returned to teach MBA Brand Management shortly thereafter. He’s a brand builder by day and a mindfulness meditation and boot camp instructor by night.
EVP Growth, Sales & Marketing
Gera NevolovichEVP Growth, Sales & Marketing
Gera has been with Hotspex since 2006 and has played a pivotal role in commercializing and establishing Hotspex research technology and tools as preferred solutions for Brand Strategy, Communications, and Packaging at Fortune 100 CPG companies. Gera is responsible for the growth of our company through long-term partnerships with our strategic customers and is a voice of next generation Insights and Innovation practices as a conference presenter and organizer.
Kamala AllsopSVP RESEARCH
Kamala’s involvement in the marketing research and advertising industries spans a number of years and achievements. Kamala brings her accomplished skills to her role as Senior Vice President and focuses them on achieving results for our clients. In a career spanning 20 years, she has held senior positions at Decima, Maritz Research, ABM and Ipsos-ASI. Most recently, as a VP at Ipsos-ASI, Kamala was responsible for managing large-scale advertising tracking and brand equity projects. Kamala has worked extensively in the packaged goods, financial services, telecom and alcoholic beverages sectors for several key Canadian, U.S. and global companies. Her focus is on establishing long-term partnerships with her clients and fully understanding their businesses in order to deliver truly actionable insights.
Kimberly PhilipAVP Research
Managing Director, USA
Aron GalonskyManaging Director, USA
“Anything worth doing, is worth doing right.” – Hunter S. Thompson
Aron has worked across a range of roles through his 16 year career, from analyst, to head of advanced analytics, to Chief Innovation Officer, to account executive, to Group Head. Right before coming to HotSpex, Aron spent 3+ years outside of market research and in the world of brand & business consulting where he built out his consulting toolkit.
Across his career Aron has worked with many of the most prestigious brands in the world, helping them measure, manage and optimize their performance across brand, advertising, customer experience, loyalty, segmentation, new product development and innovation.
Aron has earned a Masters degree and is ABD PhD in Political Science and Research Methodology from SUNY Stony Brook. In graduate school, Aron studied attitude change and persuasion using techniques to understand both implicit and explicit attitudes. Aron is an award winning teacher and published academic author.
Kristina DadswellVP Research
Kristina has spent the past 5+ years working with Hotspex on a variety of research – brand positioning to package, concept and ad testing (among others). Before joining Hotspex in January 2010, Kristina spent four years at Ipsos Reid where she worked in both the Toronto and Vancouver offices. Throughout her 12+ years in research Kristina has managed projects across a number of sectors, including consumer packaged goods, retail, higher education, non-profit organizations, food and beverage, telecommunications, media and health. Kristina’s educational background includes a BA, Honors in Sociology from Queen’s University in Kingston, Ontario, Canada and she has completed the Research Analyst Post Graduate program at Georgian College.
Toby PillingVP Technology
“Our virtues and our failings are inseparable, like force and matter. When they separate, man is no more.” – Nikola Tesla
Toby has over 18 years of development and consulting experience and is proficient in multiple programming languages and technologies from the architecture, development, implementation and management perspective.
He is an advertising veteran who enjoyed many years guiding agency and client through complex digital marketing initiatives, leading large projects for clients such as Mars, Energizer/Playtex, Research in Motion, Government of Ontario, AIM Trimark, Procter & Gamble, Eli Lilly, GSK, Unilever and Whitehall-Robins.
Since moving into Market Research, Toby has focused his creative technology skills on augmenting the Hotspex IP in the areas of data visualization and streamlined data collection. His most recent projects include EAT (a syndicated consumption diary aimed at food manufacturers and retailers), KYZ (our data visualization and delivery portal) and an enhanced, cloud-based version of our QCard software.
Toby was the President and Fundraising Chair of his children’s community-run day care centre and is a volunteer leader with Scouts Canada. He spends a lot of his ‘spare’ time arranging fundraising events and activities on behalf of the organizations and keeps active with scuba diving, squash, & cycling.
Michael DorrSVP Research
“I have no special talents. I am only passionately curious.” – Albert Einstein
Michael has spent 15 years within the research & analytics profession, working at large
institutions such Loyalty One and Transcontinental to boutique research consulting firms.
The common thread across his experiences has been deriving consumer insights through
analytics; with skills spanning qualitative & quantitative research, data mining, web
analytics and financial modeling. Industries of keen interest and specialty are grocery
retail, CPG, pharma and wine & spirits. Michael holds an MBA (with a focus on marketing
and research) from the Rotman School of Management, University of Toronto and a
Bachelor of Mathematics from the University of Waterloo.
Ashley RobsonVP Research
“Do not give up, the beginning is always the hardest”
Ashley has been with Hotspex since 2010. Her 8 years in research has been focused on quantitative packaging, concept, and shelf testing and brand positioning for major CPG companies. Prior to her career in research, Ashley was a Financial Advisor and a Manager of Customer Service at TD Canada Trust. Ashley has a Bachelors of Business Administration degree from Wilfred Laurier University, and she completed the Research Analyst post-graduate program at Georgian College.
In her spare time, Ashley loves nothing more than spend time with friends and family – relaxing, laughing, and making memories.
VP Innovation & Research Solutions
Joe SpencerVP Innovation & Research Solutions
Joe joined Hotspex in February 2011 and has progressed through multiple departments to become the Vice President of Innovation and Research Solutions. His focus is to continually innovate and add new capabilities to the Hotspex toolkit. Joe’s career includes forays into information technology, statistical modelling, academia, and consulting. These varied paths share his core strength: problem solving through data. By combining skills from each of these disciplines he is able to create the tools and methodologies needed to create insight from all of the data available in today’s world.
In his spare time Joe is an avid reader and enjoys lazy weekends with friends.