Our Solutions

Our Areas Of Expertise

Global Fortune 500 marketers and consumer and shopper insight leaders hire Hotspex to help them build distinctive and purpose driven brands that are relevant in a quickly changing world.

Mental Availability
Physical Availability
Mental Availability

“Who” are our consumers, “how” do they behave within the context of a buying situation, and “what” are the underlying attitudes and motivations driving that behavior?

Whether you’re launching a new brand or re-staging an old one, we can help measure conscious and non-conscious associations to ensure that your brand is distinctive and relevant in an incredibly quickly changing world.

We leverage behavioral science and artificial intelligence to drive “effective” creative and “efficient” media so that you continue to grow market share and profitability.

We help insight leaders replace expensive and inflexible tracking with behavioral science driven, forward looking, and actionable brand operating systems that drive growth and save money.

We can help you answer “Are shoppers migrating from one channel to the other (e.g. mass, discount, grocery, online) and what are the underlying attitudes and motivations driving this behavior?”

Aside from your most distinctive assets, we can help you determine which brand cues you should develop further, which brand elements you should remove, and how you should use them together across packaging and advertising.

Whether you’re launching a new extension or changing existing packaging, you can use virtual behavioral shopping observation to determine the impact on your master brand, portfolio architecture and the category.

Using virtual behavioral shopping observation, we can help you make recommendations to your customers, while also setting up your brand block to grow your portfolio and the category together.

Physical Availability

We can help you answer “Are shoppers migrating from one channel to the other (e.g. mass, discount, grocery, online) and what are the underlying attitudes and motivations driving this behavior?”

Aside from your most distinctive assets, we can help you determine which brand cues you should develop further, which brand elements should you remove, and how should you use them together across packaging and advertising?

Whether you’re launching a new extension or changing existing packaging, you can use virtual behavioral shopping observation to determine the impact on your master brand, portfolio architecture and the category.

Using virtual behavioral shopping observation, we can help you make recommendations to your customers, while also setting up your brand block to grow your portfolio and the category together.

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in North America and #3 Globally...