Our Platform

Our consumer motivation measurement platform is validated globally in 34 countries with thousands of hours of desk research and over 1 million consumer interviews.

Helping You Grow

Segmenting & Targeting

How do I create segments that go beyond traditional needs states by identifying functional and emotional drivers of behaviour and ensure that my organization understands these consumer segments in their activation?

Brand Strategy

What are the functional, emotional, and personality attributes that will optimize my brand’s growth in a globally scalable way? How can I align my brand architecture and brand assets to support optimal growth?

Remarkable Ideas & Brand Activation

How do I identify and prioritize new consumer and communication targets, product innovations, and in-store activations earlier in the creative process to save non-productive marketing dollars and get these ideas into market sooner?

Brand Equity

How can we align all of our internal stakeholders and external agencies to consistent brand execution across omni-channel touch points, so that we build brand equity while growing our business?

Inspire. Shape. Reveal.

Our globally scalable package design tool kit will help your brand win shoppers before the store, in the aisle, and at the shelf.

Our Advantage

Need to find out how to turn your brand around?

We can dissect your brand and its assets to really understand what is driving or inhibiting growth.

Changing your packaging?

We help you earlier in the creative or design process to improve and fast track remarkable ideas.

What if you could identify ideas before production?

We help you, your marketers, and your agencies ensure that every new idea is consistently executed against your brand promise.

Who's thinking long-term for your brand?

We help you empathize with your consumer on a much deeper level..

Depth.
Granularity.
Specificity. Sensitivity…

We help you, your marketers, and your agencies ensure that every new idea is consistently executed against your brand promise.

Find the rightspace.

Our tools will help your brand find its Rightspace in order to maximize brand strategy, advertising, packaging, innovations and public relations.

Let us show you why Hotspex is #1 in North America.