Our Values

Qries We learn nonstop because we love what we do. Because we love what we do, we do it extremely well.
Qries We take care of each other. We support one another. We build each other up. There is no culture without great people.
Qries We seek differing opinions. We ensure all voices are heard. We are strong when we are different.
Qries We are solution-focused. We are flexible, inquisitive and positive. Any innovation must start with yes.
Qries We empower change. We step outside our comfort zone and bring our teammates with us. We have tough conversations. We ask to be challenged. We listen.

Our Leaders

Meet our senior leadership team.
Interested in learning more about our company culture or possible opportunities to work with us? Email us at

Kamala Allsop

SVP Research

Kamala’s involvement in the marketing research and advertising industries spans a number of years and achievements. Kamala brings her accomplished skills to her role as Senior Vice President and focuses them on achieving results for our clients. In a career spanning 20 years, she has held senior positions at Decima, Maritz Research, ABM and Ipsos-ASI.

Joe Amati

SVP Research

Joe joins Hotspex after an extensive client-side career building consumer insights disciplines for retail, CPG, and luxury apparel organizations including Canada Goose, Kellogg’s Canada, and Loblaw. His focus at Hotspex will be on building brands that fit his personal passion of health and wellness. As an often sought out speaker and industry expert, Joe will advance Hotspex’s purpose of growing the careers of its staff and clients, in addition to growing brands.

Luke Austin

SVP Research,
north america

Luke’s almost 20 year career in marketing research has covered virtually every sector including automotive, beverage, financial services, packaged goods, not-for-profit, retail and food services in the areas of strategy, new concept development, target definition & segmentation, pricing, positioning, brand equity, communications development, customer satisfaction and retention.


Scott Barlow

Managing director, Hotspex UK

Scott Barlow is responsible for continuing to grow the Hotspex brand across the European continent. Scott takes on the lead role within Hotspex Europe to continue his agency-side career of over 17 years. With extensive experience built within FMCG, Scott will partner with leading brand owners to drive insights that bring action and results in brand growth.


Thomas Finkle

Managing director, Middle East & Africa

Thomas’s focus has been on branding and communications insights during his career at global agencies such as GFK, where he was Chief Client Services Officer, Kantar, where he was MD of the Technology Practice, and at mid-size firms such as Fuel Cycle, where he was CEO.  In all of these positions he has led high performing teams that have helped clients in a variety of B2C and B2B verticals build their brands and drive business success.

Lyda Forero-Rubio

VP Research

Lyda joined Hotspex in 2011 and since then she has advanced through multiple research roles from Research Analyst to AVP. Throughout these years she has worked on variety of research including foundational brand positioning research, concept, counting retail, CPG, non-profit organizations, telecommunications and financial services among others.

Lauren Foster


Lauren’s research experience spans brand positioning, package/concept testing, ad testing and shopper-based design. Throughout her career, Lauren has managed multiple large-scale research projects across numerous sectors including CPG, over-the-counter pharmaceuticals, retail, and apparel.

Jonathan La Greca


Jonathan leads strategic growth and brand building at Hotspex, which includes taking a leading role helping our global clients accelerate brand growth. He has 15 years of experience ideating, developing, and activating brands across 5 different industries, including both client and agency side.

Kristy MacLeod

VP of Operations

Kristy joined Hotspex in 2007 after completing her degree in statistics at the University of Toronto. She started in our Tabulations team and has continued to grow her skills and expand her interests, progressing to VP of Operations. Her focus is to put support and process around our people to allow them to deliver the best work for our clients.

John McGarr

Managing Director,

Known as a visionary and innovator, an informative speaker and thought leader, John brings hands-on client-side experience as a marketer and researcher.  His focus is to help global brand owners grow high-performance brands and careers using Hotspex’s leading-edge tools and universal metrics.

Gera Nevolovich


At Hotspex since 2006, Gera has played a pivotal role in commercializing and establishing Hotspex research technology and tools as preferred solutions for Brand Strategy, Communications, and Packaging. Gera is responsible for long-term partnerships with our strategic customers and is a voice of next generation Insights and Innovation practices as a conference presenter and organizer.

Toby Pilling

Chief Technology Officer

Toby has over 20 years of development and consulting experience and is proficient in multiple programming languages and technologies from the architecture, development, implementation and management perspective.

Shane Skillen


Shane and his team of brand builders are on a mission to become the world’s most innovative and impactful brand builders. They are working with 9 of the top 10 global advertisers in over 25 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend.