Shane and his team of brand builders are on a mission to become the world’s most innovative and impactful brand builders. They are working with 9 of the top 10 global advertisers in over 25 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend.
EVP GROWTH & MARKETING
Gera has been with Hotspex since 2006 and has played a pivotal role in commercializing and establishing Hotspex research technology and tools as preferred solutions for Brand Strategy, Communications, and Packaging at Fortune 100 CPG companies. Gera is responsible for long-term partnerships with our strategic customers and is a voice of next generation Insights and Innovation practices as a conference presenter and organizer.
Managing Director, Hotspex Chicago
Known as a visionary and innovator, an informative speaker and thought leader, John brings hands-on client-side experience as a marketer and researcher. His focus is to help global brand owners grow high-performance brands and careers using Hotspex’s leading-edge tools and universal metrics.
Aron has worked across a range of roles through his 16 year career, from analyst, to head of advanced analytics, to Chief Innovation Officer, to account executive, to Group Head. Right before coming to HotSpex, Aron spent 3+ years outside of market research and in the world of brand & business consulting where he built out his consulting toolkit.
Managing director, europe
Michael has spent 15 years within the research & analytics profession, working at large institutions such as Loyalty One and Transcontinental to boutique research consulting firms.The common thread across his experiences has been deriving consumer insights through analytics; with skills spanning qualitative & quantitative research,data-mining,web analytics and financial modeling.
Managing director, Middle East & Africa
Thomas’s focus has been on branding and communications insights during his career at global agencies such as GFK, where he was Chief Client Services Officer, Kantar, where he was MD of the Technology Practice, and at mid-size firms such as Fuel Cycle, where he was CEO. In all of these positions he has led high performing teams that have helped clients in a variety of B2C and B2B verticals build their brands and drive business success
Jonathan leads strategic growth and brand building at Hotspex, which includes taking a leading role helping our global clients accelerate brand growth. He has 15 years of experience ideating, developing, and activating brands across 5 different industries, including both client and agency side.
Kamala’s involvement in the marketing research and advertising industries spans a number of years and achievements. Kamala brings her accomplished skills to her role as Senior Vice President and focuses them on achieving results for our clients. In a career spanning 20 years, she has held senior positions at Decima, Maritz Research, ABM and Ipsos-ASI.
Lyda joined Hotspex in 2011 and since then she has advanced through multiple research roles from Research Analyst to AVP. Throughout these years she has worked on variety of research including foundational brand positioning research, concept, shelf and packaging testing across a number of industries, counting retail, CPG, non-profit organizations, telecommunications and financial services among others
Ashley has been with Hotspex since 2010. Her 8 years in research has been focused on quantitative packaging, concept, and shelf testing and brand positioning for major CPG companies. Prior to her career in research, Ashley was a Financial Advisor and a Manager of Customer Service at TD Canada Trust.
vp innovation &
Joe joined Hotspex in February 2011 and has progressed through multiple departments to become the Vice President of Innovation and Research Solutions. His focus is to continually innovate and add new capabilities to the Hotspex toolkit. Joe’s career includes forays into information technology, statistical modelling, academia, and consulting.
Luke’s almost 20 year career in marketing research has covered virtually every sector including automotive, beverage, financial services, packaged goods, not-for-profit, retail and food services in the areas of strategy, new concept development, target definition & segmentation, pricing, positioning, brand equity, communications development, customer satisfaction and retention.
Chief Technology Officer
Toby has over 20 years of development and consulting experience and is proficient in multiple programming languages and technologies from the architecture, development, implementation and management perspective.
VP of Operations
Kristy joined Hotspex in 2007 after completing her degree in statistics at the University of Toronto. She started in our Tabulations team and has continued to grow her skills and expand her interests, progressing to VP of Operations. Her focus is to put support and process around our people to allow them to deliver the best work for our clients.