Our Leaders

Meet our senior leadership team. Interested in learning more about our company culture or possible opportunities to work with us? Email us at hr@hotspex.com

Shane Skillen


Shane and his team of brand builders are on a mission to become the world’s most innovative and impactful brand builders. They are working with 9 of the top 10 global advertisers in over 25 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend.

Gera Nenolovich


Gera has been with Hotspex since 2006 and has played a pivotal role in commercializing and establishing Hotspex research technology and tools as preferred solutions for Brand Strategy, Communications, and Packaging at Fortune 100 CPG companies. Gera is responsible for long-term partnerships with our strategic customers and is a voice of next generation Insights and Innovation practices as a conference presenter and organizer.

Aron Galonsky

Managing Director, usa

Aron has worked across a range of roles through his 16 year career, from analyst, to head of advanced analytics, to Chief Innovation Officer, to account executive, to Group Head. Right before coming to HotSpex, Aron spent 3+ years outside of market research and in the world of brand & business consulting where he built out his consulting toolkit.

Michael Dorr

Managing director, europe

Michael has spent 15 years within the research & analytics profession, working at large institutions such as Loyalty One and Transcontinental to boutique research consulting firms.The common thread across his experiences has been deriving consumer insights through analytics; with skills spanning qualitative & quantitative research,data-mining,web analytics and financial modeling.


Thomas Finkle

Managing director, Middle East & Africa

Thomas’s focus has been on branding and communications insights during his career at global agencies such as GFK, where he was Chief Client Services Officer, Kantar, where he was MD of the Technology Practice, and at mid-size firms such as Fuel Cycle, where he was CEO.  In all of these positions he has led high performing teams that have helped clients in a variety of B2C and B2B verticals build their brands and drive business success

Luke Austin

SVP Research,
north america

Luke’s almost 20 year career in marketing research has covered virtually every sector including automotive, beverage, financial services, packaged goods, not-for-profit, retail and food services in the areas of strategy, new concept development, target definition & segmentation, pricing, positioning, brand equity, communications development, customer satisfaction and retention.

Kamala Allsop

SVP Research

Kamala’s involvement in the marketing research and advertising industries spans a number of years and achievements. Kamala brings her accomplished skills to her role as Senior Vice President and focuses them on achieving results for our clients. In a career spanning 20 years, she has held senior positions at Decima, Maritz Research, ABM and Ipsos-ASI.

Lyda Forero-Rubio

AVP Research

Lyda joined Hotspex in 2011 and since then she has advanced through multiple research roles from Research Analyst to AVP. Throughout these years she has worked on variety of research including foundational brand positioning research, concept, shelf and packaging testing across a number of industries, counting retail, CPG, non-profit organizations, telecommunications and financial services among others

Kimberly Philip

vp research

Kimberly has over 10 years of marketing research and brand building experience. She has a diverse research and brand strategy experience, having worked with a broad range of brands from Automotive to Media and Pharma. She has experience in a diversity of brand and cultural contexts having managed multi-territory projects in Canada, the US, Latin America, Europe and Asia. This varied experience coupled with her passion for understanding human behavior, provides Kimberly with a unique marketing perspective.

Kristina Dadswell

vp research

Throughout her 12+ years in research Kristina has managed projects across a number of sectors, including consumer packaged goods, retail, higher education, non-profit organizations, food and beverage, telecommunications, media and health. Kristina’s educational background includes a BA, Honors in Sociology from Queen’s University in Kingston, Ontario, Canada and she has completed the Research Analyst Post Graduate program at Georgian College.

Ashley Robson

vp research

Ashley has been with Hotspex since 2010. Her 8 years in research has been focused on quantitative packaging, concept, and shelf testing and brand positioning for major CPG companies. Prior to her career in research, Ashley was a Financial Advisor and a Manager of Customer Service at TD Canada Trust.

Jonathan La Greca

vp strategic growth
& Innovation

Jonathan leads strategic growth and brand building at Hotspex, which includes taking a leading role helping our global clients accelerate brand growth. He has 15 years of experience ideating, developing, and activating brands across 5 different industries, including both client and agency side.

Toby Pilling

vp technology

Toby has over 20 years of development and consulting experience and is proficient in multiple programming languages and technologies from the architecture, development, implementation and management perspective.

Joe Spencer

vp innovation &
research solutions

Joe joined Hotspex in February 2011 and has progressed through multiple departments to become the Vice President of Innovation and Research Solutions. His focus is to continually innovate and add new capabilities to the Hotspex toolkit. Joe’s career includes forays into information technology, statistical modelling, academia, and consulting.