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INTRODUCING CASCADES FLUFF & TUFF™

INTRODUCING CASCADES FLUFF & TUFF™: A NEW, MEMORABLE AND STAND-OUT ADDITION TO CANADIAN GROCERY SHELVES Hotspex is proud to be one of Cascades’ insights & innovation...Read More

Seeing is Not Believing

Why companies are using online pack testing Introduction Physical eye tracking at shelf, as measured by laser technology, has been the long-standing measure of success...Read More

Welcoming Dr. Dan Young, Ph.D.

We are very proud to welcome Dr. Dan Young as our new Chief Behavioral Scientist. A Ph.D. Cognitive Psychologist and Market Research scientist with 30...Read More

Is Explicit Measurement DEAD?

With all the excitement around implicit, is explicit measurement dead? With implicit tools to tap into unconscious processing, we’ve moved light years ahead in connecting...Read More