How do you exude authenticity, while at the same time selling $2.5 billion worth of product a year? This is the question Anheuser-Busch InBev is hoping to answer this spring with the rebrand of Budweiser and Bud Light.
Let’s take an in depth look into the rebranding of an American icon.
ARF Study on Diversifying Media Spend
What if we told you that you could increase your advertising ROI by 19%? According to a recent article in Advertising Age which analyzed findings that the Advertising Research Foundation (ARF) released at its Re!Think 2016 conference, all you need to do is increase your advertising channels from one platform to two.
Hotspex shares cutting edge research on how brand assets and brand identity accelerate brand growth at the 2016 European Insights Innovation Exchange (IIeX) in Amsterdam
Our SVP of Research, Luke Austin, and CEO, Shane Skillen, had the honor of running a brand building workshop in Amsterdam at this year’s Insight Innovation Exchange (IIeX), hosted by GreenBook. With the 2 key themes of the event being – ‘Getting Future Focused’ and ‘Delivering on the Promise’, Hotspex presented some in-depth insights about how brands can evolve and grow into the future, while ensuring that they stay relentlessly consistent to their purpose and promise.
If you weren’t able to make it to our workshop in Amsterdam this past week, no worries, we’re pleased to bring you up to speed…
The end of a chapter of one of “The Most Interesting Marketing Campaigns in the World”
Bless you, sir this world was never interesting enough for you.
As Dos Equis ejects its iconic pitch man into the stratosphere bound for Mars, the rest of us tragically uninteresting people are left behind wondering why?
Why replace the world’s most interesting pitch man? Perhaps a better question is how?
Regarding Facebook’s New Reactions
We’ve been saying it for a while and maybe the powers-that-be at Facebook finally heard us.
Human emotion runs a wide spectrum and if you can measure them properly, you can provide a much more complete profile of consumer behavior and a better understanding of how brands grow.
While Facebook is being praised for giving its users more freedom to express themselves, is the real winner the advertiser? Who now has access to a new level of emotional data on their content
Perhaps our favorite time of year. Energy and excitement is bustling in every sports enthusiast. More than 114 million people sat in front of their TVs tuned into the big game, Super Bowl 50, to watch Peyton Manning plug Budweiser on one of the last and most exciting football game of the year. The Super Bowl is a big event and Super Bowl 50 is as big as it gets. As much as we enjoy watching professional athletes compete, you know we’re really watching it for the ads.
For those of us who are hockey fans, the controversy that is John Scott and the NHL 2016 All Star Game has made tidal waves on social and traditional media. The story, for those who aren’t inundated with hockey culture, goes like this:
In an effort to drum up interest in the NHL All Star Game, the league’s governing body decided to open up voting on teams’ captains to anyone with a working internet connection.
