Insights Archives - Page 4 of 4

July 20, 2016

Congratulations Catelli!

Canadian families have a new delicious way to add vegetables into their diets, thanks to 2 new product innovations: � Catelli Smart Veggie™ and Catelli SuperGreens ™. Hotspex is proud to be one of Catelli’s insights & innovation partners on these delicious and innovative new products.

Catelli Smart Veggie™ sneaks the goodness of carrots and cauliflower into our Catelli Smart® white pasta. In addition to fibre, it provides half a serving of vegetables in every 85 gram portion*. It’s the perfect solution for a nutritious, yet great tasting meal.
*Made from dried vegetables.

Catelli SuperGreens™ is the ultimate veggie pasta. Made from 100% Canadian wheat and the super-goodness of spinach, zucchini, broccoli and kale*, it’s big on nutrients like vitamin A, potassium, fibre, iron and calcium. It’s the perfect way to introduce a little green into your meal ideas.

*Made from dried vegetables.

June 30, 2016

How Insight Innovation Enables Better Brand Building

Hotspex has been built on a philosophy of continuous innovation. Our mandate is to help our clients uncover the most relevant and actionable human insights that can be applied to build mental availability and accelerate brand growth.

As such, Hotspex is very proud to have earned a spot among the most innovative global insights consultancies for the 3rd year running! Our innovation agenda over the past few years has led to the development of exciting new brand building tools. We are proud to have worked with 15 of the top 20 global advertisers in helping them achieve leadership growth by building distinctive brand assets, winning packaging and shopper-based design, and remarkable advertising.

Moving forward, as the insights industry continues to change, Hotspex is committed to collaborating with industry experts and global brands to develop industry leading expertise in implicit and explicit measurement to guide smarter and more strategic brand building decisions.

If you are interested in us sharing the most recent advances in marketing and behavioral science with your team or organization or would like to pilot leading edge methodologies to uncover unique insights and drive fresh new thinking on your brands,� click here.

June 6, 2016

Danger Ahead.. or is it Opportunity?

We’re so proud to have had our Senior Vice President Michael Dorr deliver an insightful presentation on disruption in the market research industry at the 2016 MRIA Annual Conference last week in Montréal. Thank you to the MRIA for being such gracious hosts and thank you to everyone who attended our session on the disruptions that our industry is facing.

View Michael Dorr’s Presentation “Danger Ahead… or is it Opportunity?”
If you have any questions, or would like to discuss the challenges and changes facing market research in 2016 and beyond you can contact Michael Dorr at Michael.Dorr@hotspex.com, or on Twitter @MichaelJDorr.

Or to discover how your brand can grow in 2016 and beyond contact Hotspex

Hotspex on LinkedIn

Authors:� Michael Dorr

April 8, 2016

Analysis of an American Icon

How do you exude authenticity, while at the same time selling $2.5 billion worth of product a year? This is the question Anheuser-Busch InBev is hoping to answer this spring with the rebrand of Budweiser and Bud Light.

Let’s take an in depth look into the rebranding of an American icon.

March 17, 2016

Re!Think How your Brand’s Channel Strategy Drives ROI

ARF Study on Diversifying Media Spend

What if we told you that you could increase your advertising ROI by 19%? According to a recent article in Advertising Age which analyzed findings that the Advertising Research Foundation (ARF) released at its Re!Think 2016 conference, all you need to do is increase your advertising channels from one platform to two.

March 10, 2016

Brand Assets Drive Brand Growth

Hotspex shares cutting edge research on how brand assets and brand identity accelerate brand growth� at the 2016 European Insights Innovation Exchange (IIeX) in Amsterdam

Our SVP of Research, Luke Austin, and CEO, Shane Skillen, had the honor of running a brand building workshop in Amsterdam at this year’s Insight Innovation Exchange (IIeX), hosted by GreenBook. With the 2 key themes of the event being – ‘Getting Future Focused’ and ‘Delivering on the Promise’, Hotspex presented some in-depth insights about how brands can evolve and grow into the future, while ensuring that they stay relentlessly consistent to their purpose and promise.

If you weren’t able to make it to our workshop in Amsterdam this past week, no worries, we’re pleased to bring you up to speed…

March 10, 2016

Filling The Most Interesting Shoes In The World

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The end of a chapter of one of “The Most Interesting Marketing Campaigns in the World”

Bless you, sir this world was never interesting enough for you.

As Dos Equis ejects its iconic pitch man into the stratosphere bound for Mars, the rest of us tragically uninteresting people are left behind wondering why?

Why replace the world’s most interesting pitch man? Perhaps a better question is how?

February 25, 2016

Are 6 better than 1?

Regarding Facebook’s New Reactions

We’ve been saying it for a while and maybe the powers-that-be at Facebook finally heard us.

Human emotion runs a wide spectrum and if you can measure them properly, you can provide a much more complete profile of consumer behavior and a better understanding of how brands grow.

While Facebook is being praised for giving its users more freedom to express themselves, is the real winner the advertiser? Who now has access to a new level of emotional data on their content

February 10, 2016

Superbowl 2016: Why not so serious?

Perhaps our favorite time of year. Energy and excitement is bustling in every sports enthusiast. More than 114 million people sat in front of their TVs tuned into the big game, Super Bowl 50, to watch Peyton Manning plug Budweiser on one of the last and most exciting football game of the year. The Super Bowl is a big event and Super Bowl 50 is as big as it gets. As much as we enjoy watching professional athletes compete, you know we’re really watching it for the ads.

January 22, 2016

The Good Ol’ Branding Game

For those of us who are hockey fans, the controversy that is John Scott and the NHL 2016 All Star Game has made tidal waves on social and traditional media. The story, for those who aren’t inundated with hockey culture, goes like this:

In an effort to drum up interest in the NHL All Star Game, the league’s governing body decided to open up voting on teams’ captains to anyone with a working internet connection.�

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Category: Insights