Category: Insights

February 10, 2016

Superbowl 2016: Why not so serious?

Super-Bowl-50-Logo

 

Perhaps our favorite time of year. Energy and excitement is bustling in every sports enthusiast. More than 114 million people sat in front of their TVs tuned into the big game, Super Bowl 50, to watch Peyton Manning plug Budweiser on one of the last and most exciting football game of the year.  The Super Bowl is a big event and Super Bowl 50 is as big as it gets. As much as we enjoy watching professional athletes compete, you know we’re really watching it for the ads.

Read More
January 22, 2016

The Good Ol’ Branding Game

SAN JOSE, CA - FEBRUARY 20: John Scott #20 of the San Jose Sharks skates around the ice with her daughters a day before the game against the Los Angeles Kings during the Stadium Series Game on February 20, 2015 at Levis Stadium in Santa Clara, California. (Photo by Don Smith/NHLI via Getty Images)

For those of us who are hockey fans, the controversy that is John Scott and the NHL 2016 All Star Game has made tidal waves on social and traditional media. The story, for those who aren’t inundated with hockey culture, goes like this:

In an effort to drum up interest in the NHL All Star Game, the league’s governing body decided to open up voting on teams’ captains to anyone with a working internet connection.Ã

Read More
1234