Hotspex has been built on a philosophy of continuous innovation. Our mandate is to help our clients uncover the most relevant and actionable human insights that can be applied to build mental availability and accelerate brand growth.
As such, Hotspex is very proud to have earned a spot among the most innovative global insights consultancies for the 3rd year running! Our innovation agenda over the past few years has led to the development of exciting new brand building tools. We are proud to have worked with 15 of the top 20 global advertisers in helping them achieve leadership growth by building distinctive brand assets, winning packaging and shopper-based design, and remarkable advertising.
Moving forward, as the insights industry continues to change, Hotspex is committed to collaborating with industry experts and global brands to develop industry leading expertise in implicit and explicit measurement to guide smarter and more strategic brand building decisions.
If you are interested in us sharing the most recent advances in marketing and behavioral science with your team or organization or would like to pilot leading edge methodologies to uncover unique insights and drive fresh new thinking on your brands,Â click here.
Weâ€™re so proud to have had our Senior Vice President Michael Dorr deliver an insightful presentation on disruption in the market research industry at the 2016 MRIA Annual Conference last week in MontrÃ©al.Â Thank you to the MRIA for being such gracious hosts and thank you to everyone who attended our session on the disruptions that our industry is facing.
View Michael Dorr’s Presentation “Danger Ahead… or is it Opportunity?”
If you have any questions, or would like to discuss the challenges and changes facing market research in 2016 and beyond you can contact Michael Dorr at Michael.Dorr@hotspex.com, or on Twitter @MichaelJDorr.
Or to discover how your brand can grow in 2016 and beyond contact Hotspex
Authors:Â Michael Dorr
ARF Study on Diversifying Media Spend
What if we told you that you could increase your advertising ROI by 19%? According to a recent article in Advertising AgeÂ which analyzed findings that the Advertising Research Foundation (ARF) released at its Re!Think 2016 conference, all you need to do is increase your advertising channels from one platform to two.
Hotspex shares cutting edge research on how brand assets and brand identity accelerate brand growthÂ atÂ the 2016 European Insights Innovation Exchange (IIeX) in Amsterdam
Our SVP of Research, Luke Austin, and CEO, Shane Skillen, had the honor of running a brand building workshop in Amsterdam at this yearâ€™s Insight Innovation Exchange (IIeX), hosted by GreenBook. With the 2 key themes of the event being – â€˜Getting Future Focusedâ€™ and â€˜Delivering on the Promiseâ€™, Hotspex presented some in-depth insights about how brands can evolve and grow into the future, while ensuring that they stay relentlessly consistent to their purpose and promise.
If you werenâ€™t able to make it to our workshop in Amsterdam this past week, no worries, weâ€™re pleased to bring you up to speedâ€¦
We had our best year in 15 years because we worked with the smartest clients on the most exciting brand building challenges. We couldnâ€™t have done it without you and the challenges you threw our way, so we want to take this moment to thank YOU.
Hotspex has recently launched a set of Quick Turnaround Tools to help you get quick reads on research questions you didnâ€™t get to address yet this year. In some cases, we can deliver consumer feedback overnight!
If there are research questions that you need to answer by the end of the year or need a quick turnaround in the New Year, you may want to use our Quick Turnaround Tools.
We are proud to partner with Constellation Brands (aÂ leading international producer and marketer of beer, wine and spirits) on new product innovations, as it has led to the launch of 2 new Canadian wine brands Magentic North and Longhand, as well as 1 new Australian brand Mallee Rock.
Hear our take on the key themes of the conference.