Implicit Archives - Hotspex, Inc.

Category: Implicit

February 21, 2017

Seeing is Not Believing

Why companies are using online pack testing

Introduction
Physical eye tracking at shelf, as measured by laser technology, has been the long-standing measure of success in packaging design research. A Hotspex study set out to determine whether our Eyespex™ online attention tracking tool is comparable to laser eye tracking. We discovered that online testing is as effective as laser and, in the process, we uncovered a disruptive truth.

November 21, 2016

Is Explicit Measurement DEAD?

With all the excitement around implicit, is explicit measurement dead?

With implicit tools to tap into unconscious processing, we’ve moved light years ahead in connecting with, understanding, and predicting consumer behavior.

Implicit tools can provide us with unique insight into the unconscious processes that drive consumer behavior by measuring thoughts they may not even know they have – so-called “System 1” processes.