The end of a chapter of one of â€śThe Most Interesting Marketing Campaigns in the Worldâ€ť
Bless you, sir this world was never interesting enough for you.
As Dos Equis ejects its iconic pitch man into the stratosphere bound for Mars, the rest of us tragically uninteresting people are left behind wondering why?
Why replace the worldâ€™s most interesting pitch man? Perhaps a better question is how?