IIEX Behaviour Summary – behavioural science research
by Michael Dorr & Rob Kitchen – Hotspex UK
On May 10th, the Hotspex UK team was thrilled to attend London’s inaugural IIEX Behaviour conference (presented by our friends at Greenbook and held at the historic BAFTA 195 Piccadilly). After 3 successful conferences in Chicago, IIEX Behaviour has finally crossed the pond with the bold purpose of understanding,measuring and predicting consumer behaviour with behavioural science research.