Case Studies

Airline Brand Rethinks Approach to Brand Health Tracking

Building a Winning Finance Brand That Now Focuses On How It Wants To Make People Feel

Beauty Brand Leverages Implicit Measurement of Non-Conscious Drivers Ahead of New Ad Campaign

Oral Care Brand Re-stages Portfolio and Launches 6 Months Ahead of Plan

Marketing science reinvigorates a not-for-profit brand and raises $1.3B in donations for a new hospital

Global Snacking Brand Uses Implicit to Understand Base Business Decline

Global Bank Builds More Effeciently Using Award-Winning Cognitive Media Targeting Tool From Hotspex To Align Ads With Content

New Implicit Measurement Methodologies Help Future Proof an Over the Counter Medication Brand’s Strategy

Bringing a New Brand Direction to Life Across Omni Channel Communications

Virtual Shopping Uncovers Unexpected Insights During Packaging Optimization