She was looking to asses and explore the global oral care brand’s current line-up and packaging to confidently restage and define the new direction of this brand’s global business.
Given Hotspex’s expertise of measuring packaging in context, a comprehensive shelf audit was conducted across the portfolio, using Hotspex’s virtual online shopping environment.
Conducting the audit virtually through Hotspex’s online tool allowed the brand to extensively explore placements across different regions and retailers, and also helped manage costs as it is both fast and easy to use.
This front-end shelving and packaging audit helped:
1. Influence overall package artwork and structure for each variant;
2. Led to simplification of benefit communication on pack on largest POC;
3. Guided the brands good-better-best mentality in the line-up through key driving cues;
The team had concrete insights into the most effective branding and individual trademarks for each product.The results of the virtual placement were so decisive that the directors were clear on the most effective product lineup and the individual product’s in-store placement.
This accelerated the launch of the restage six months ahead of schedule which was the key highlight of our insights leader’s first year in her new role.
To ensure we meet our goal of Zero Risk to Research Project Tolerance, we deploy the Hotspex Way, that is a proprietary process that ensures that we exceed client expectations by bringing a strategic perspective to everything we do.
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