We are delighted to announce Alyssa Redfern’s promotion to Senior Director!

Alyssa joined Hotspex in 2014 as a Research Intern and has developed her career working across diverse customer portfolios and lines of business. Applying her academic research training and political science background, Alyssa quickly progressed from Analyst and Director to Senior Director, working with clients ranging from CPG, Airlines, Non-Profit, Retail, and Apparel. Alyssa specializes in Packaging, Shopper Based Design, Usage and Attitudes, Brand Positioning, Brand Tracking and Advertising research.

With her excellent client and project management, insights aptitude, and growth mindset she has proven herself a strong research leader. Beyond that, she’s helping her teammates flourish and makes Hotspex great by living up to our values and culture. Alyssa is a pleasure to work with and has a bright future ahead!

Congratulations on the well-deserved promotion Alyssa!