We are thrilled to welcome Chaim Kuhnreich to the Hotspex team as Senior Research Analyst!

An experienced behavioural scientist and market researcher, Chaim joins Hotspex as he is completing his Ph.D. in Marketing from the John Molson School of Business, at Concordia University. Inspired by the early work of Kahneman and Tversky and more recently Dan Ariely, Chaim’s dissertation is focused on status signalling behaviours that may seem counter-intuitive or “irrational”. Chaim also “moonlights” a marketing research professor at John Molson as well as Sheridan College. Chaim is excited to bring his experience solving business problems using behavioural science to the Hotspex team! 

With his unique skills and expertise, Chaim’s addition to the Research Team is invaluable! He will be contributing to client projects as well as developing proprietary content for the organization.

Welcome to the team Chaim!