We are thrilled to announce the promotion of Nicole LeBarr to Director of Behavioral Science!

Nicole joined Hotspex in 2016 in the Research department and concurrently completed her doctorate in Psychology assessing underlying non-conscious associations with self-concept. She has end-to-end experience applying behavioural science to build brands through consumer and market insights. Her academic and industry experience make her ideally suited to manage large scale studies with multiple moving parts and synthesize multiple data sources to provide intelligent and actionable consumer insights.

In her new role as Director of Behavioural Science, Nicole will be spearheading the continuous development of Hotspex’s behavioural science offerings and providing consultation and expertise to our clients to help them solve their business challenges by being able to truly leverage the motivations of consumers.

Congratulations on a well-deserved promotion! We are excited to continue watching you grow with our organization!