We are excited to announce that Francis Chang has joined the Hotspex team as Research Director!

Francis has 20 years of supplier-side experience. Over his career, he has led studies in customer experience programs, customer journey mapping, conjoint, segmentation and product innovation. His experience covers a wide range of sectors including financial services, consumer packaged goods, gaming, public sector, telecom, pharma, health services and utilities. Francis has a BSc in Toxicology and an MSc in Pharmacology from the University of Toronto. He also has an MBA from the University of Ottawa.

Francis’ extensive experience, acquired knowledge, and reputation as a trusted advisor will be a valuable asset for the Hotspex team when tackling big challenges for our clients. Francis joins our Brand Strategy team, delivering actionable insights across a variety of portfolios and accounts.

Welcome to the team, Francis!