This summer marks the 2-year anniversary of Hotspex’s expansion to Europe, establishing the Hotspex UK office in London. The current team of 5 (led by Michael Dorr, Managing Director) is thrilled to welcome Scott Barlow to the team, as Vice President, Research.

Scott joins Hotspex UK after 7 years at MMR Research Worldwide where, as Head of their London Business), Scott led a team of 20 client-facing researchers responsible for variety of global FMCG clients.  Prior to MMR, Scott spent nearly 10 years at TNS (with a focus on brand, communications and innovation research studies).  Scott brings to Hotspex his talent and skill for Brand, Product Innovation and Packaging.    

Michael Dorr says, “…we are thrilled to have Scott join the Hotspex UK team.  Scott’s passion for brand building is a perfect fit for Hotspex; and his background & expertise will undoubtedly complement and further elevate our talented team.  Furthermore, Scott knows the UK & European marketplace extremely well – I look forward to partnering with Scott!”  

About his move to Hotspex, Scott Barlow says “I am really excited to be joining the brand building team at Hotspex.  Their award winning behavioural science methods and their unique approach to brand building, puts them in an extremely strong position at this time of significant disruption in our industry.

Earlier this month, Hotspex UK spoke at the Marketing Week Insight Show showcasing our approach/philosophy about modernizing Brand Health Tracking, in our talk “A Brand Health Conversation” (in partnership with our friends at Living Lens).  For a recap of our experience, check out The Power of Collaboration: Our take-aways from this year’s MW Insight Show.

If you’re interested in connecting with Scott, feel free to send him an email OR reach out to Hotspex via info@hotspex.com.

Hotspex’s purpose is to Help our Clients’ Brands Grow.  We accomplish this via our emotional measurement platform, behavioural sciences expertise combined with leading-edge in-context Brand Building tools.   With offices in Toronto, New York and London, Hotspex partners with the top global brands, spanning 30+ global markets.  Hotspex was voted #1 Most Innovative Insights Firm in North America (voted by research buyers in Greenbook’s annual GRIT Report)