Jonathan La Greca

VP, Strategic Growth

Click here to watch the 30-minute webinar where top marketing and insight leaders from Amazon, Pepsico, Canada Goose, Mars, Clorox, Nestlé, Ricola, Cirque du Soleil, Molson Coors, Danone, and Mondelez share their wisdom on the topics of insights innovation and how to future proof your career.

Our firm, Hotspex, recently voted #1 most innovative insights firm by clients in North America, also shared our 4 latest ventures in insights innovation.

Here are the top 10 lessons this webinar explores thanks to the insights we gathered from some amazing marketing and insights leaders:

  1. The need to move fast, but also create value with in-depth, inspirational learning.
  2. How to get closer to your consumers to uncover meaningful insights that drive impact. 
  3. The importance of mixing in consumer empathy, so that you don’t completely lose yourself in data.
  4. How to be more fit for purpose and fit better into your stakeholders’ lives.
  5. Tips on communicating your unique proposition and how it will specifically help your stakeholders.
  6. The balance between seeing the big picture and paying fine attention to details that matter.
  7. The need to keep learning and pushing yourself outside of your comfort zone.
  8. Why it is important to always have a point of view and take a stance.
  9. Why you need to think the long game and always build trust and credibility. 
  10. The importance of remembering that you’re in the business of people.

Thank you to the 10 marketing and insights leaders that contributed meaningful insights about how to future proof your career.