3 Ways for Consumer Insights Leaders to Win Back Control in the Face of Budget Cuts

Author: Jonathan La Greca
VP Strategic Growth, Hotspex

With companies facing disruption and fears of being acquired by private equity firms, consumer insights leaders are being asked to do more with reduced budgets and fewer resources.

Earlier this year, I had the pleasure of sitting in on a university alumni summit presentation by Jeanine Basset, VP of Global Consumer Insights at General Mills, as she shared her wisdom on how insights leaders can manage to do more with less.

Jeanine shared three tangible ways insights leaders can manage their perspective and approach in the face of change and adversity:

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