Michael Dorr has been appointed Managing Director of Hotspex’s UK business.

Earlier this year, Aron Galonsky was hired to focus on growth in the US market. 2017 is an exciting year for Hotspex, focused on expanding its global footprint. Now, starting July 2017, Michael Dorr will be spearheading Hotspex’s UK expansion. Michael will be responsible for building the Hotspex UK business, establishing an office and further building the Hotspex brand in the UK and Europe.

We have identified the UK as a strategic market for Hotspex – we already have an impressive breadth of clients in the UK.  Plus being in the UK means we can better serve our global clients based throughout Europe.” says Shane Skillen, CEO.  “I can’t think of anyone better than Michael to take on this venture. He has a track record of growth and leadership at Hotspex that is very inspiring. Last year Michael joined the Hotspex Executive Team and has made significant contributions that are driving the company’s strategy for 2017 and beyond.”

About this new initiative, Michael Dorr says “After nearly 7 incredible years at Hotspex, I am thrilled to take on this exciting new opportunity.  I am proud to be working for a company that values growth and innovation.  We have been ranked among the top 20 innovative research firms globally, by the Greenbook Research Industry Trend (GRIT) Report, for 4 consecutive years.  I know firsthand that Hotspex is offering some of the most cutting-edge research solutions that leverage the latest methods from both the Behavioural Sciences and Marketing Sciences disciplines. We understand consumer behaviour like no one else. I have seen such a positive response among our North American clients – we have a lot to offer marketers in the UK. I cannot wait to get started!

Michael and his partner will be moving to London in early July.  Michael will continue to oversee his North American clients while building the UK business.

If you’re interested in connecting with Michael, feel free to send him an email.

About Hotspex: Voted among the top global insights consultancies for 4 years in a row, Hotspex is working with 15 of Top 20 advertisers in over 30 countries to apply cutting edge behavioural and marketing sciences. We apply System 1 implicit and System 2 explicit measurement in a holistic manner to uncover conscious and non-conscious drivers to understand WHY consumers behave the way they do.

From there, we apply marketing sciences, including the Laws of Growth, to help marketers determine HOW to apply consumer understanding to accelerate brand growth across a variety of brand strategy, communications, and shopper-based design challenges.