The Good Ol’ Branding Game
For those of us who are hockey fans, the controversy that is John Scott and the NHL 2016 All Star Game has made tidal waves on social and traditional media. The story, for those who aren’t inundated with hockey culture, goes like this:
In an effort to drum up interest in the NHL All Star Game, the league’s governing body decided to open up voting on teams’ captains to anyone with a working internet connection.Ã