TORONTO, October 15, 2001 – Hotspex is the online destination that empowers people to create what's next. The company, its process and technology exist to combine the brilliant input from masses of individuals with the expertise of leading companies. The result: significantly better products through Mass Involvement and Innovation.

"For the first time, we have opened a direct channel for all people to influence what’s next in products and services from leading companies. By coming together on hotspex.com, our users will facilitate rapid improvement and innovation inside the hottest companies. Companies who are willing to integrate peoples' sincere direction and ideas, en masse, into their future products will dominate the marketplace," said SzeJack Tan, Vice-President Marketing and Communications, Hotspex Inc.

The company develops Mass Involvement Projects, which are customized online environments that involve users in the innovation of next generation products and services. The first of these projects involves Pfizer Canada Inc., Schick Division's Xtreme III razors. Upon successful completion of the project, Innovators can receive a free Schick Xtreme III razor. After finishing Projects, users are rewarded with ballots to win Hotspex contests.

" Hotspex offers companies an opportunity to deliver on their promises of putting people first," said Brett Willms, Vice-President Product Development, Hotspex Inc.

Hotspex gives companies a new marketing tool that builds one to one learning relationships, provides key information and facilitates interaction with people. Through Hotspex, companies can involve their consumers in developing market relevant products that they will want and buy.

Hotspex was founded by three graduates from the University of Western Ontario who share common interests in technology, innovation and new media. While working through the ever changing marketplace, the team has emerged with a company that is generating excitement with investors and client companies alike - Hotspex.