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02/06/2007

The 'Smart' Research Company

Hotspex finds innovative ways to reduce impact on the environment

Toronto, ON Feb. 6 - There is a new Smart 'fortwo coupé' car on our roads. What makes this little set of wheels unique is that it has a Hotspex flavour. The marketing research company, Hotspex, continues to stand apart from the rest.

Shane Skillen, President of Hotspex, said: "We are concerned about the environment, so we decided to go with the Smart as the official Hotspex car because of the environmental guidelines that are followed in manufacturing it."

Hotspex is a research company that has long been committed to helping conserve our environment. Hotspex purchases carbon credits, through Clean AirPass, for its staff to offset the carbon footprints created by the commute to work. The company also recently implemented a policy to purchase carbon credits for each time one of its executives uses air travel to reach one of his/her global clients.

Not only does Hotspex make an effort to control its people's impact on the environment, the company also purchases trees with The Rainforest Conservation Fund (RCF) to support the effort to preserve the world's tropical forests.

"Accountability is a core value at Hotspex. Offsetting our carbon footprint, supporting the RCF and using the Smart are all part of the environmental accountability that contributes to making us the research company that everyone will want to work with," said Skillen.

About Hotspex
Hotspex delivers provocative marketing research and innovation insights that help our clients to confidently make informed and inspired decisions. Our world-class research solutions are distinguished through leading edge technology, proprietary consumer understanding methodologies and above all passionate employees that bring all this to life. www.hotspex.biz

Contact Information
Gera Nevolovich
416-487-5439 ext. 227
Email: Gera.N@hotspex.com

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