Hotspex Inc. donated backpacks for The Salvation Army’s ‘Backpacks for Kids’ campaign. Hotspex has long been a supporter of the Salvation Army in Toronto, having been involved in other important initiatives such as relief for Hurricane Katrina victims. Our Innovators (online panelists) are directly responsible for the success of this campaign. By donating the Backpacks, our innovators help children get an education and improve their own futures. The campaign is intended to support students who do not have the resources to purchase the proper tools they need for school, one of the key factors shaping their future and the educational health of our community. It is up to all of us to help and our Innovators came through!

Newton Vanriel, Major Gifts Associate for the Ontario Central Division Salvation Army states: "Hotspex has shown that they are a caring corporation, not only in the area of disaster relief and their click donations strategy, but they have helped many children who may not be able to afford school supplies....we truly appreciate their support!”

The Backpacks for Kids Foundation relies on the kind donations from the community and various organizations. Thanks to the generosity of Hotspex Innovators, 100 children will be returning to school with a new backpack.

Carly, Hotspex Director of Innovator Relations said: “Hotspex is again grateful and amazed at the unselfishness of our innovators. Thanks to everyone who participated. You have helped make a difference in a child’s life!”

Some of the other worthwhile causes that Hotspex supports are: McDonald House in Canada; The Canadian Diabetes Association, Canadian Food Banks, Emergency shelter for abused women and children.

We are extremely proud of the efforts of our innovators in supporting our communities!

To learn more about the charitable initiatives we are supporting and how you can get involved, please visit www.hotspex.com.

About Hotpsex Inc.
Hotspex provides research solutions to help companies be more successful with innovation by using a suite of proprietary research methods and processes that result in faster time to market, lower product development costs, improved new product success rates and increased profitability. Hotspex services clients from a variety of industries including Frito-Lay, P&G, Unilever, and Colgate-Palmolive. Website: www.hotspex.biz

About The Salvation Army
Today in Canada The Salvation army has 1,250 active officers (clergy), almost 23,000 soldiers (church members) and over 60,000 adherents, that is, people who claim the Army as their church home, but who are not formal members. There are over 350 corps (churches) and over 150 social service institutions of various kinds. As well as the many thousands of volunteers, almost 11,000 people are employed by The Salvation Army in the Canada and Bermuda Territory. Canadian officers and lay staff also serve overseas in 26 countries from Russia to South Africa. Website: www.salvationarmy.ca