TOTAL SURVEYS COMPLETED ON HOTSPEX:
5,016,076 |
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NEWSCENTER |
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06/22/2004 |
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Hotspex Takes Centre Stage |
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In the June 7, 2004 issue of “Marketing”, Hotspex took centre stage. The article, “Consumer Research Goes Online”, recognizes Hotspex as a leader at the forefront of marketing innovation and research!
In the intensely competitive research industry Hotspex is recognized for providing provocative marketing research insights that help clients like Procter & Gamble, Unilever and McCain make informed, inspired decisions.
The rationale for the Hotspex online research model is using proprietary methodologies to generate actionable marketing recomendations based on insights generated from millions of real consumers.
Commenting on the Hotspex panel in the article, Skillen, explains “I think the advantage is that you don't get that group think you end up getting in focus groups. People can be more honest when they're alone at 3:00am and answering questions online in their underwear.”
Thanks to the thousands and thousands of Hotspex innovators, we continue to impress even the best. So, Hotspex would like to say thank you to everyone who has helped us help the world.
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TOTAL POLLS COMPLETED ON
HOTSPEX:
15,279,717 |
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