TORONTO, Aug. 7 /CNW/ - In a search for two new Fruitopia(R) flavours, Coca-Cola decided to go straight to the source and asked its Canadian consumers, "What kind of beverage do you want?" The answer? Raspberry Kiwi Karma(TM) and Blueberry Watermelon Wisdom(TM).

Known for its distinctively different flavours that have attitude and personality, Fruitopia real fruit beverages wanted to live up to its reputation when creating a new duo of flavours to add to their existing roster of non-carbonated fruit beverages. Coca-Cola turned directly to their consumer - Canadian Youth.

"For Fruitopia, we wanted to truly meet Canadians' desire for new beverages," said Jamie Vadori, Fruitopia Brand Manager, Coca-Cola Ltd. "This is about taking consumer choice to a new level."

Over 3,000 respondents took part in the "New Fruit Pursuit" survey that was featured on Hotspex. Participants were asked questions related to their fruit juice preferences. They were then presented with a number of five point scales called "Flavour 'O' Metres" on which they rated different attributes of flavour such as Sweetness, Sourness, and Bitterness. Results varied significantly between the sexes and this difference in preference is reflected in the new flavours. Raspberry Kiwi Karma was found to be ideal by females aged 13 to 25 who looked for a slightly sweet, exotic flavour. Males from the same age group preferred something more intense and unique, which is reflected in the Blueberry Watermelon Wisdom.

To coincide with the launch of the new flavours, the packaging for Fruitopia products has a youthful new look. The bottle's new look has the distinctive Fruitopia trademark swirl embossed on it, combined with a sleek new shape, making it slimmer and easier to hold.

Blueberry Watermelon Wisdom and Raspberry Kiwi Karma will be available in August wherever Coca-Cola brand beverages are sold. Both flavours are available in 473 mL bottles.