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Over 2,000 Hotspex Innovators were involved in Airwalk’s Spring 2003 Skate Shoe Development, with the aim of trying to capture the latest trends in design and technology for a new Airwalk Shoe. As you can see below, the resulting prototype is a true work-of-art with a total of six unique Innovations that came directly from the minds of consumers. The end result…a design that pushes the envelope and give skaters the ultimate high performance, fluid and aerodynamic shoe.
This new Airwalk shoe will be available exclusively through Sport Chek stores upon release. “The thousands of Hotspex Innovators are ideal influencers in helping a company like Airwalk bring the ultimate product to market. What could be better than having your customers tell you what they want and need in your product”, said Shane Skillen, Vice-President Client Services, Hotspex Inc.
Airwalk is the leading brand in the action sports market for footwear, skatewear, outerwear and snowboard products.
Forzani Group Ltd (Sport Chek) is Canada's largest retailer of sporting goods, offering a comprehensive assortment of brand-name and private-label products, operating stores from coast to coast, under four corporate banners: Sport Chek, Coast Mountain Sports, Sport Mart and Forzani's and also on-line at www.sportchek.ca and www.sportmart.ca. The Forzani Group is also a franchisor under the banners: Sports Experts, Intersport, RnR, Econosports and Atmosphere.
Hotspex is the online destination that empowers people to create what's next. The company, its process and technology exist to combine the brilliant input from masses of individuals with the expertise of leading companies. The result: significantly better products through Consumer Involvement and Innovation.
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