Hotspex develops Mass Involvement Projects, which are customized online environments that involve users in the innovation of next generation products and services.

"There are great ideas and thoughts out there and Hotspex has created a channel for people to get that input to innovative companies like Airwalk," said SzeJack Tan, Vice-President Marketing and Communications, Hotspex Inc.

"This process gives us greater insight into our target customers wants, needs and desires. In such a dynamic and fluid industry, we're in a position to respond to market demands, faster and more efficiently with Hotspex," said Gerald Woodman, Vice-President Sales and Marketing, Airwalk Canada.

Posters publicizing the project will be displayed on interactive kiosks at over 80 Sport Chek stores across Canada. A direct link to the project will also be featured on www.sportchek.ca. Upon successful completion of the project, the results will be delivered to the Airwalk Canada design team who will incorporate the innovative ideas and input of participants into the design of the new model shoes.

About Airwalk Airwalk is the leading brand in the action sports market for footwear, skatewear, outerwear and snowboard products.

About Forzani Group Ltd (Sport Chek) The Forzani Group is Canada's largest retailer of sporting goods, offering a comprehensive assortment of brand-name and private-label products, operating stores from coast to coast, under four corporate banners: Sport Chek, Coast Mountain Sports, Sport Mart and Forzani's and also on-line at www.sportchek.ca and www.sportmart.ca. The Forzani Group is also a franchisor under the banners: Sports Experts, Intersport, RnR, Econosports and Atmosphere.

About Hotspex Hotspex is the online destination that empowers people to create what's next. The company, its process and technology exist to combine the brilliant input from masses of individuals with the expertise of leading companies. The result: significantly better products through Consumer Involvement and Innovation.