A Note from Carly; Director of Innovator Relations, Hotspex Inc.
Dear Innovator,

Happy Holidays! Welcome to the winter edition of Hotspex's newsletter. For those of you who are new to our Panel, the purpose of this newsletter is to give you a behind-the-scenes look at what's happening at Hotspex. We want YOU to feel like part of the team, and we figure
sharing with you recent prize winners, new editions to our surveys, and how we're impacting the consumer market is a great way to do so!

So what's new at Hotspex? Well to start, November marked a record month for the number of surveys EVER completed in one month at Hotspex. Over 42,000 surveys fulfilled their research destinies. Did you participate in any of these? If so, congratulations, you've helped to make Hotspex history! Companies like Wrigley, Nestlé, Cold FX, and Capital One are all very thankful for your participation!

Along with the most surveys completed in one month, a second Hotspex record was broken this November: the Hotspex HotPot reached an all-time high. Congratulations to Richard Riemer Sesterhenn, who as the winner of the November HotPot won a whopping 134,858 Hotspex BUX! As the HotPot works in the same fashion as a 50/50 draw, Richard has chosen to donate half of his winnings to the Hotspex-featured charity 'Habitat for Humanity'. Congratulations Richard: spend your BUX wisely!

In closing, thank you for your continued support of Hotspex and your participation in our surveys. Your opinions are truly shaping our consumer world that we live in, and for that, you should be proud. On behalf of our team, have a safe and happy holiday season.



Carly,
Director of Innovator Relations

Exclusive Newsletter Contest
Answer this simple question to be entered into an exclusive contest to WIN $100 CASH! (Here's a tip: the answer can be found in this newsletter!) Question: How many flavors do Gourmantra Indian Meal Kits come in?

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Congratulation's to fall's Exclusive Newsletter Contest winner Kevin!
Name: Kevin
Prize Won: $100 Cash
Quote: Thank you Hotspex for my winnings. They will help with books for college! 
 
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Featured Story
'Tis the Season to be NAUGHTY! Presenting the 4th Annual Hotspex 'Worst Holiday Gift Ideas for Children' List


Alright Innovators – it's the moment that many of you have been waiting for! It's time to unveil Hotspex's coveted annual Top-Ten Worst Holiday Gift Ideas for Children list! Thousands of Innovators submitted their naughty toy ideas, but only ten could make the list. Did your toy ideas make the final cut? Read on to see! Didn't submit a toy idea? Not a problem – read ideas that other Innovators have submitted and enjoy a good laugh!

10 - Adoption Certificate from Angelina Jolie
9 - A lead detector
8 - Al Gore Melting Globe (with stand)
7 - Britney Spears 'Mommy and Baby' dolls - Comes with pack of smokes and social worker
6 - Empty box that says 'Air Guitar Hero' on it
5 - 'Is Bush Smarter than a 5th Grader' Game
4 - Book: Santa Claus, the Tooth Fairy, the Easter Bunny and other Made-up Things
3 - Michael Vick autobiography 'It's a Dog Eat Dog World'
2 - 'Don't Ask Don't Tell' GI Joe. And his friend Steve
1 - Spice girls reunion CD entitled 'Old Spice'

A big thanks to everyone who submitted ideas to this year's survey. We didn't think it was possible to have a more creative list than last year, but once again our Innovators have risen to the challenge and proven us wrong. Great job by all!

Hotspex News
Fresh Ingredients, Simple Instructions, and Fast Results are the Recipe for Success, according to Hotspex Innovators: Introducing Hotspex-Innovated Gourmantra Indian Meal Kits
In a recent survey Hotspex Innovators were challenged to take on the role of culinary experts. The result: a new line of Indian Meal Kits designed to incorporate what is really important to people when it comes to putting a healthy, delicious meal on the table for their family. According to Hotspex Innovators, the recipe for success includes:

  • Bringing together the finest, freshest ingredients
  • Providing simple-to-follow instructions
  • Making sure the results are perfect every time
  • Making it fast!
Gourmantra Foods listened to Hotspex's advice and have now introduced Gourmantra Indian Meal Kits; authentic, easy to make meals designed for today's busy lifestyle. Meal Kits come in four authentic flavors and are already available on store shelves in Ontario, Canada. Look for this hot new product across Canada in 2008.

Prize Winners
Name: Brent_Chaps
Prize Won:Trip for 2 to Anywhere in North America & $1000 Spending Money
Quote:I am so excited to have won such a super prize for doing Hotspex surveys which I enjoy doing so much anyways. This is really GREAT.
 
Name: Snowite
Prize Won: iPod Touch
Quote:Hotspex is amazing! I have never won anything so this is great! I thank you for everything. I will definitely be recommending Hotspex to all my friends and will continue to be an active participant.
Name: Chris
Prize Won: Nintendo Wii
Quote: All I can say is wow. I really enjoy filling out the surveys on Hotspex. I like having an early peak at new products and like even better knowing that I may be influencing the development so that they are better for me.
 
Name: Katrina
Prize Won: $500 CASH
Quote: Wow! I'm shocked! It couldn't have happened at a better time. Thanks Hotspex! You just made my Christmas.
 
HotPot Winners
Name: Knuckle
Date: November 2007
BUX Won: 134,858
Charity: Habitat for Humanity
Quote: I would never have thought to win. It's the first time in my life to win any contest. I will refer all my family and friends to Hotspex and hope they will be as lucky as I am.
Meet the 'Spexy' Hotspex Staff!

Have you ever wondered who programs the surveys that you take? Or who reads each and every response that you type in? (Yes – someone actually reads EVERY one of your responses!) Well wonder no longer! Introducing a brand new feature in Hotspex surveys – Meet the 'Spexy' Hotspex Staff! Okay, so you can't actually meet the staff, but you can take a moment to see that there are REAL people behind the surveys at Hotspex. Get to know who writes your favorite surveys and who makes sure that YOUR voice gets heard by the brand name companies for which you take surveys!

Coming soon to a Hotspex survey near you!


Spreading Joy by Packing Toys; the Hotspex Staff Spends a Morning with the Salvation Army

The holiday season is the most wonderful time of the year for many, however for some, the nights are more silent than festive. Fortunately, there are those who are willing to help. For years, the Salvation Army has played an active role in assisting families in need during the holiday season.

In the spirit of giving the Hotspex team wanted to give back too. On Tuesday December 18th, a group of Hotspex team members visited the Salvation Army's Toronto headquarters and spent the morning packing toys. "It felt great knowing that the toys we packed would be going to kids who wouldn't be getting a gift this year, if it weren't for organizations like the Salvation Army" Hotspex Director of Innovator Relations Carly commented, after spending the morning working the toy pack. "We're truly honored to be associated with an elite charity such as this."

You too can help out needy children this holiday season. Visit the Hotspex Charity XChange and donate your BUX to the 'Give a Child a Gift this Holiday Season' charity.



Name: Lyndee
Date: October 2007
BUX Won: 80,102
Charity: Mercy Corps
Quote: I was thrilled to read my email and discover I was the October HotPot winner. Thanks Hotspex. Keep the surveys coming. I am pleased to donate to high energy meals for starving people, and I hope it does a lot of good. Thanks to all who donated to the Pot, and good luck to all!

Name: Jhankie
Date: September 2007
BUX Won: 45,330
Charity: Water for People
Quote: I am so happy to have won the HotPot! Nice to know that a charity will benefit as well!

Reminder
Like all good things, Hotspex surveys must at some point come to an end. To ensure your opinions get heard please try to begin surveys as soon as you see them in your email inbox. We want to hear what you have to say!
Copyright © 2000-2007 Hotspex Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Hotspex Inc. is located at 2345 Yonge Street, Suite 800, Toronto, Ontario, M4P2E5
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