Congratulations Constellation Brands Canada!

Bù is a new and exciting wine that just launched in the Quebec market.

The Constellation Brands Canada team leveraged a key insight – a sommelier’s recommendation can give a brand credibility while providing wine drinkers peace-of-mind that they’re choosing the right wine!   Bù was developed in partnership with a well-regarded Quebec sommelier Jessica Harnois (whose signature you can see on the label).  She will be curating this line of wines from a variety of regions from around the world.

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