Author: Jonathan La Greca
VP Strategic Growth, Hotspex
Over the last 6 months, we have interviewed over 20 CMOs from different global organizations to better understand what is keeping them up at night.
One of the most salient insights from these interviews has been that there is a significant amount of pressure to demonstrate impact and return on marketing investment. A myopic lens has been created because of cost cutting measures or because organizations have introduced proactive and preventative measures to avoid interest from activist investors.