What Drives Innovation in the Market Research and Insights Industry? (Highlights from the 2018 GRIT Report)
The Greenbook Research Industry Trends (GRIT) Report is a critical read for both clients and suppliers in the market research and insights industry.
The report provides insight into 3 important areas:
1. Current health of the insights industry;
2. A perspective on the trends that will shape the future of the industry; and
3. A ranking of our industry’s most innovative clients and suppliers.