The Good Ol’ Branding Game

SAN JOSE, CA - FEBRUARY 20: John Scott #20 of the San Jose Sharks skates around the ice with her daughters a day before the game against the Los Angeles Kings during the Stadium Series Game on February 20, 2015 at Levis Stadium in Santa Clara, California. (Photo by Don Smith/NHLI via Getty Images)

For those of us who are hockey fans, the controversy that is John Scott and the NHL 2016 All Star Game has made tidal waves on social and traditional media. The story, for those who aren’t inundated with hockey culture, goes like this:

In an effort to drum up interest in the NHL All Star Game, the league’s governing body decided to open up voting on teams’ captains to anyone with a working internet connection.à

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